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Digital branding is the key to building meaningful relationships with your target audience online. You can also easily introduce your products to customers by utilizing the internet network. Meanwhile, marketing communication plays a very important role for companies because without communication, consumers and society...
social sciencesother social sciences16. Peace & justice
Hardiansyah, Gusti · Triana M, Neni · Kalis, Maria Christiana · Mahdi, Irfan · y 2 más

 
 
 
 Abstract: This research aims to analyze the impact of Business Capability and Digital Marketing on Business Sustainability in 100 SMEs in Sambas Regency (Songket Weaving) and Bengkayang Regency (Bamboo Crafts), border regions of Indonesia. The analysis results indicate that Digital Marketing...
economics and businesssocial sciences12. Responsible consumption
The world of marketing is moving fast and using new media to attract consumer attention is called digital marketing. Digital marketing focuses on providing space for advertising as well as embracing consumers to participate in marketing the brand. So that in digital marketing there is the term transmedia which is a mar...
media and communicationssocial sciencesCommunication. Mass mediaP87-96
Lyndon J. B. Nixon · Konstantinos Apostolidis · Evlampios Apostolidis · Damianos Galanopoulos · y 3 más
Abstract In order to optimise digital content marketing for broadcasters, the Horizon 2020 funded ReTV project developed an end-to-end process termed "Trans Vector Publishing'' and made it accessible through a Web based tool termed "Content Wizard''. This paper presents this tool with a focus on each of the innovations...
Atualmente, a tendência para aceder às redes sociais aumenta cada vez mais, fazendo com que as marcas façam de tudo para aumentarem a sua notoriedade. O seguinte relatório é baseado na empresa Disaine, uma empresa já estabelecida desde 2017, recentemente abriu um espaço físico, revelando um elevado potencial. A mesma p...
media and communicationsMarketing de ConteúdosMercado DigitalComunicação Digital
Abstract Mobile marketing has become one of the most influential digital tools in the modern business environment. In rural India, where small-scale enterprises form the backbone of local economies, mobile technology provides new growth opportunities. With the rapid expansion of smartphones, affordable internet service...
Do hoai Linh · Le Phong Chau · Khuc The Anh · Do Thi Thu Thuy
Based on the innovation of science and technology in a fierce competitive environment, digital marketing has emerged as an inevitable trend for businesses with no exception from banking areas. With the target of reaching out and providing services to progressively demanding customers, current marketing tools need to be...
Digital Marketing, Internet, Direct Interactioneconomics and businesssocial sciences
As the digital economy progresses aggressively in the UAE, the ways in which different players in the economy interact with each other are changing. Therefore, strategic orientations that enable successful interactions have become a necessity. This study aims to investigate the impact of adaptive marketing capability o...
TA168dynamic capabilityeconomics and businesssocial sciences
Digital marketing has been recognized as a crucial aspect of attracting students for enrollment. Therefore, the aim of this research is to examine the influence of digital marketing strategies on student enrollment decisions and to identify the most effective digital marketing strategy for driving student enrollment in...
4. Educationeconomics and businesssocial scienceseducation
The objectives of this study are: To analyze and determine the effect of Product Quality on Brand equity, To analyze and determine the effect of Digital marketing on Brand equity, To analyze and determine the effect of Product Quality on Brand equity through Brand image and to analyze and determine the effect of Digita...
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