Buscador de Tesis y publicaciones académicas

Empowering Businesses: Introducing Digital Marketing Strategies and Human Endeavors

Chusnul Maulidina Hidayat · Irawan Randikaparsa · Prasetyo Budi Wicaksana

Addressing the challenges faced by housewives in Pabuaran, Banyumas, this study focuses on the pressing need to empower them with digital marketing knowledge and the integration of Islamic values into their business endeavors. In many rural areas, including Pabuaran, traditional business practices often encounter obsta...

A Rental Platform Service Supply Chain Network Equilibrium Model Considering Digital Detection Technology Investment and Big Data Marketing

Peng, Yongtao · Li, Hang

Digital transformation is reshaping the decision making management of the rental service mode in the manufacturing industry, and improving digital detection technology and big data marketing have become effective ways to create value. Based on the three-level rental platform service supply chain network structure compo...

A new marketing strategy in the digital age: Meta-universe marketing

Zhengchang Jing · Hexiao Kang · Jia Liu · Aiyu Sun

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90]

Arvind Rangaswamy · Nicole Moch · Claudio Felten · Gerrit van Bruggen · y 2 más

Strategi Digital Marketing dalam Meningkatkan Brand Awareness pada Grosir Olshop dengan Metode N.Vivo

Salsa Debi Yolanda · null Yusniah

Rapid economic progress has made entrepreneurs take various steps to advance their business. The methods they use always follow current trends and follow technological developments. The way people shop has changed as a result of advances in technology and easier internet access; Digital marketing methods are very impor...

Analisis Absorptive Capacity Terhadap Sustainable Business

Rahadian Rahadian · Leonita Siwiyanti

Micro, Small, and Medium Enterprises (MSMEs) are an important economic sector in Indonesia that contributes significantly to GDP and job creation, but face challenges in implementing sustainable business practices, especially related to limited access to technology, leadership style, and digital marketing. This study a...

Revolutionizing Digital Marketing: AI-driven Content Creation and Optimization Strategies

Ali, Ashraf

As the digital landscape continues to evolve, marketers are increasingly turning to artificial intelligence (AI) to revolutionize their content creation and optimization efforts. This paper explores the transformative impact of AI technologies on digital marketing, specifically focusing on how AI-driven content creatio...

A REVIEW ON LOGICAL THINKING FOR PHARMACEUTICAL DIGITAL MARKETING

Hariom Rajput

These article helpful in the IT sectors day by day working in pharmaceutical field. The time spent online and in digital media has been increasing, thus becoming the primary source of health and medical information. This phenomenon is driving all business, including the pharmaceutical industry, in gearing toward digita...

Interligações entre a transformação digital dos negócios e o Marketing 5.0

Cristiano Tolfo · Fladimir Fernandes dos Santos

A quarta revolução industrial tem proporcionado a transformação digital, influenciando inclusive os negócios e o marketing. Com base nisso, este artigo apresenta possíveis interligações entre a transformação digital dos negócios e o Marketing 5.0. Para atender a esse objeto foi realizado uma análise comparativa entre u...

PENGARUH KESADARAN MEREK, ELECTRONIC WORD OF MOUTH DAN SALURAN PEMASARAN DIGITAL TERHADAP KEPUTUSAN PEMBELIAN BUAH-BUAHAN MELALUI E-GROCERY

Amalia, Vinka Riski · Adiarni, Nunuk · Aminudin, Iwan

Had been carried out regarding influence of brand awareness, electronic word of mouth and digital marketing funnel on buying decision of fruits through e-grocery. Respondents were determined using the sample method. The sample size was 100 people taken from an unknown population of fruit buyers through e-grocery. Descr...