Buscador de Tesis y publicaciones académicas

Sustainability-Driven Marketing in SMEs: Examining the Impact of Biospheric Values, Stakeholder Pressures, and Digital Marketing Adoption

Najmi Kamariah

Strategi Komunikasi Pemasaran Offline dalam Membangun Brand Image Skintific di Tengah Dominasi Digital pada Konsumen Watsons Pakuwon Mall Surabaya

null Teresia Angelin · null Fitria Widyani Roosinda · null Ariyan Alfraita

This study was motivated by the dominance of digital marketing, which has led to a decline in physical store traffic and weakened the brand image of beauty retailers. Consequently, Skintific needs to strengthen its offline marketing communication strategy at Watsons Pakuwon Mall Surabaya. This study employed a qualitat...

Salesforce Salesforce Marketing-Associate PDF

Certification Exam

The "Salesforce Marketing-Associate PDF" is a comprehensive resource designed for individuals preparing for the Salesforce Marketing Associate certification exam. This document encompasses detailed insights into the core concepts, tools, and best practices associated with Salesforce marketing solutions. It includes sec...

Identifying factors that shape whether digital food marketing appeals to children

Camilo E Valderrama · Dana Lee Olstad · Yun Yun Lee · Joon Lee

AbstractObjective:Children are frequently exposed to unhealthy food marketing on digital media. This marketing contains features that often appeal to children, such as cartoons or bold colours. Additional factors can also shape whether marketing appeals to children. In this study, in order to assess the most important...

Estrategias de marketing digital para una empresa de alta repostería de la ciudad de Córdoba, Veracruz

Ariadna Lissette Sánchez Lozano · Abraham Vásquez Cruz

{"references": ["American Marketing Association, A. (1985)", "Arana-Reyes, M. L. (1993). Marketing.", "Armstrong, P. K. (2003). Fundamentos de Marketing., (p. 680)", "Davila, H. (2011). Tipos de Mercadotecnia. Tipos de Mercadotecnia", "Empresas, F. p. (2016). Facebook para Empresas. Retrieved Febrero 16, 2016, from htt...

Estrategias de Marketing Digital Para Captación de Nuevos Clientes Para la Empresa CR+A

Palencia-Sanguino, Yaneidis

Introducción 21 Contexto General de la Practica 23 Identificación del Problema 23 Justificación 26 Plan de Objetivos 28 Objetivo General 28 Objetivos Específicos 28 Marco Referencial 29 Estado del Arte 29 Marco Teórico 31 Marco Conceptual 34 Marketing Digital Como Estrategia Para la Captación de Clientes Institucionale...

The Impact of Digital Marketing and Information Technology Capabilities on the Marketing Performance of SMEs in Türkiye

null Aziz Öztürk

Purpose: Digital marketing competence is the capacity of a business to organise, carry out, and oversee digital marketing in order to boost its perceived competitiveness by customers. Small and medium-sized businesses' (SMEs') performance may be significantly improved by digitalisation. The majority of researchers tack...

Auto Reparaciones Mallabiena SL: Plan de Marketing

Isasi Sanchez, Eneko

Plan de Marketing de la empresa Auto-Reparaciones Mallabiena S.L.

O marketing direto como canal de marketing no setor de publicações periódicas (revistas e jornais) em São Paulo

Kato, Heitor Takashi

Trata da utilização do marketing direto como canal de marketing para as empresas editoras de publicações periódicas em São Paulo. Conceitua o marketing direto e descreve suas variantes. Faz um breve histórico das publicações periódicas e do papel das assinaturas desde sua origem. Utilizando-se do esquema teórico de Asp...

Transformasi Strategi Pemasaran Digital dalam Ekosistem Kewirausahaan Modern: Tinjauan Literatur

Alvina Viola · Tifani Ade Permana · M Irsan Rasid · Muhammd Zaki · y 2 más

This study reviews the transformation of digital marketing strategies in the modern entrepreneurial ecosystem through a comprehensive literature review of publications from 2021 to 2025. A descriptive qualitative approach was applied to analyze 40–50 scholarly sources retrieved from Google Scholar, Scopus, ProQuest, an...