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MENGOPTIMALKAN DIGITAL MARKETING DI INDONESIA: DARI DATA KE DAMPAK NYATA

SONY PUJI LAKSONO

Perkembangan teknologi digital telah mengubah lanskap pemasaran secara fundamental, termasuk di Indonesia yang merupakan salah satu pasar digital terbesar di Asia Tenggara. Penelitian ini bertujuan untuk menganalisis strategi optimasi digital marketing di Indonesia melalui pendekatan berbasis data, serta mengkaji dampa...

An Implemetation of Islamic Marketing Ethics among Muslimpreneurs on Digital Marketing Via Facebook

Norizah Mohamed @ Haji Daud · Mohd Faizal P. Rameli · Norajila Che Man · Noorfazreen Mohd Aris

Pemanfaatan Facebook Pro sebagai Platform Promosi Produk UMKM

Imam Saputra

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia face significant challenges in product marketing, particularly in the digital era. Many MSME owners have not fully utilized digital technologies to expand their market reach and enhance product sales. One platform that can be leveraged is Facebook Pro, which all...

Pengaruh Orientasi Kewirausahaan terhadap Kinerja Pemasaran Digital melalui Jejaring Usaha dan Orientasi Pasar sebagai Variabel Intervening pada UMKM

null Abdi Ramdan · null Resita Septia Rahma · null Siti Sofiyah · null Yanto Heryanto

This study aims to analyze the effect of entrepreneurial orientation on the digital marketing performance of Micro, Small, and Medium Enterprises (MSMEs), by considering the roles of business networking and market orientation as intervening variables. The research is motivated by the importance of MSMEs adapting to the...

Pelatihan Digital Marketing dan Branding Produk di UPPKS RT.14 Kelurahan Baru Ilir Kota Balikpapan

Nisa Rizqiya Fadhliana · Aditya Putra Pratama · Muhammad Yus Fadillah · Resti Novelinda · y 3 más

Kota Balikpapan merupakan salah satu kota yang memiliki beragam kegiatan ekonomi, salah satu kegiatan ekonomi yang cukup banyak ditemukan di Balikpapan adalah UMKM (Usaha Mikro, Kecil dan Menengah) sebagai salah satu roda penggerak perekonomian Kota Balikpapan. Salah satu contohnya ada pada wilayah Kelurahan Baru Ilir...

Pemberdayaan Perempuan melalui Inovasi Budidaya Ikan dalam Ember dan Strategi Pemasaran Digital

Weny Indah Kusumawati · null Muh. Bahruddin · null Stephanie Astrid Ayu · null Yunanto Tri Laksono · y 1 más

Limited land and low digital literacy are major problems for women in rural areas in developing productive economic activities. This Community Service Program (PkM) aims to empower members of the PKK (Family Welfare Movement) in Sidorame Hamlet, Gunungan Village, Dawar Blandong Subdistrict, Mojokerto Regency through th...

Marketing Innovation in the Digital Communication Era

Afifah Wahyu Aroyssi, Jihan · Raihan Fathin, Maulana · Ilmi Priabas, Yudis

This research is motivated by the presence of E-Commerce which attracts customers by providing many discounts and providing easy access to customers. Both hardware (mobile phone use) and software (easy access to applications). The purpose of this research is to understand and identify technological developments in the...

Factor Influencing Purchase Intention among Indonesian towards Yogyakarta Fashion Product via Digital Marketing

Farahiyah Inarah Putri · Rosita Mohd. Tajuddin · Liza Marziana Binti Mohammad Noh

To be able to sustain in this unpredictable global situation, MSMEs in Yogyakarta must expand their sales via digital to reach more consumers. The purpose of this study was to evaluate measures and explore factors that influenced the purchase intention of local people towards Yogyakarta's local products through digital...

Digital Marketing and the Transformation of Contemporary Commerce in the Postmodern Era

Amulya, K V · Naveen, Kumar B · Mathew, Binoy · Ramesha, H H

The rapid proliferation of digital technologies has fundamentally altered the architecture and functioning of contemporary commerce. Within this evolving landscape, digital marketing has emerged as a strategic and structural force that transcends its traditional promotional role, reshaping organizational practices, con...

Economic philosophy of cross-border marketing: formation and development in terms of digital integration

Kristian Hehedosh

The aim of the article. The aim of the study was the development of theoretical provisions for the cross-border marketing formation as well as its development in terms of digital integration. To achieve this goal, it was necessary to solve the following objectives: to provide a clear understanding of cross-border coope...