Buscador de Tesis y publicaciones académicas

Marketing digital y posicionamiento de la empresa Agua de Mesa San José, Tarapoto - 2022

Garay Montes, Lucy Ivonni

La investigación tuvo como objetivo determinar la relación entre el marketing digital y el posicionamiento de la empresa Agua de Mesa San José, Tarapoto - 2022. La investigación fue tipo básica, diseño no experimental, transversal y descriptivo correlacional, cuya población fue de 300 clientes y la muestra fue de 169....

Marketing Agencies, the most famous in Pakistan in 2025

Digital Marketing Services

Marketing agencies are a reality that is essential to learn about. Indispensable for achieving business goals, Best digital marketing Agency management requires attention and the right investment. The race to conversion must be rapid because the world moves fast, and you must keep up with it (perhaps by attending ad ho...

Decisiones relacionadas con el marketing táctico-operacional (marketing mix) en empresas de base tecnológica: un estudio exploratorio

Vasconcellos, Eduardo Pinheiro Gondim de

Advertising repetition and complexity of digital signage advertisements: simplicity rules!

Van Loock, Neal · Vermeir, Iris · Geuens, Maggie

EFFECT OF MARKETING INNOVATION STRATEGIES ON CUSTOMER EXPERIENCE OF COMMERCIAL BANKS IN NAIROBI CITY COUNTY, KENYA

Mumbua, Anne Munee · Mutinda, John

Purpose of the Study: The study examined the effect of marketing innovation strategies on customer experience among commercial banks in Nairobi City County, Kenya. It specifically assessed how digital marketing, social media engagement, personalised marketing, promotional campaigns, and online communication influence c...

Pemberdayaan Koperasi dan UMKM melalui Pengembangan Sistem Pendukung Usaha dan Pelatihan Digital Marketing di Kabupaten Probolinggo

null Ahmad Izzuddin · null Yustina Suhandini Tj · null Mohammad Iskak Elly · null Serlin Velinda · y 2 más

The community service program implemented in Probolinggo Regency aims to enhance the capacity of cooperatives and MSMEs through the development of a cooperative information system and digital marketing training. The program involved two participant groups: 20 board members and staff of KPRI Waluyo Jati in the informati...

Analisis Pengaruh Strategi Digital Marketing Dan Kualitas Konten Media Sosial Terhadap Keputusan Pembelian Produk Skincare Euphoria Store Di Maumere

Fernanda Maria Immaculata Lamapaha · Magdalena Silawati Samosir · Konstantinus Pati Sanga

The rapid development of digital technology has encouraged businesses, including skincare brands, to utilize social media as an effective marketing platform. This study aims to analyze the influence of digital marketing strategies and social media content quality on consumer purchase decisions for skincare products. Th...

TikTok Live Streaming as a Digital Marketing Communication Media

Totok Wahyu Abadi · Oky Ivoniasari

This research aims to analyze the digital marketing communication strategies carried out by influencers via TikTok Live Streaming. The basic concept used in this research is the SOSTAC Model of Digital Marketing Theory from PR Smith. This type of qualitative descriptive research uses as many as five informants who own...

“Digital Transformation in Customer Experience Management: The Role of Phygital Marketing in the Real Estate Sector”

null Mr. Kunal Nagrale · null Dr. Deepali Ubale

The real estate sector is experiencing significant digital transformation, leading to a fundamental shift in Customer Experience Management (CEM). Increasingly informed and digitally connected customers now expect seamless integration between online and offline interactions throughout the property purchase journey. Thi...

Purchase decision patterns of non-bank sharia housing in Bandar Lampung City during Covid-19: Price exploration and digital marketing

Khavid Normasyhuri · Siti Nurohmah

IntroductionThe housing sector, including sharia housing, has been affected by Covid-19. Many studies have analyzed the impact of Covid-19 on the sharia housing industry, but research focusing on non-bank financing is still limited. ObjectivesThis study aims to analyze how consumer purchasing decisions for housing duri...