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76.477 resultados para «marketing digital»

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Capítulo de libro 2018 Acceso abierto Revisado por pares 10 citas

Digital Tools: Their Value and Use for Marketing Purposes

Papetti, Catherine · Christofle, Sylvie · Guerrier-Buisine, Vanessa

Abstract Purpose The aim of this chapter is to present in a pedagogical way the main digital tools used by tourism-related businesses, especially by hospitality businesses. The main purpose of this chapter is to illustrate our discussion with concrete examples and to give a set of advices for efficient use of those too...

economics and business social sciences [SHS] Humanities and Social Sciences
  • Emerald Publishing Limited
  • France
  • English
  • DOI: 10.1108/978-1-78743-529-220181022
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Artículo 2026 Acceso abierto Revisado por pares

Advertising Language Training for Digital Marketing Strengthening Mountainous Papua MSME Actors

Hasriani M · null Syarifah · Ason Wakerkwa · Yuspin Lobo Sattu

ABSTRACT MSME operators in the 3T regions of Papua Pegunungan face various challenges in digital marketing, including differences in linguistic backgrounds, which mean that crafting promotional messages in Indonesian is a skill that still needs to be further developed. This community service initiative aims to enhance...

  • Universitas Veteran Bangun Nusantara Sukoharj...
  • DOI: 10.32585/ijecs.v7i1.8187
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Artículo 2024 Acceso abierto Revisado por pares

IMPACT OF DIGITAL MARKETING ON BRAND AWARENESS: A LITERATURE REVIEW

null Parelli Sreenivas

This article gives opinions as to some of the current and emerging future trends in marketing. It is written in accordance with the contemporary literature available and occurrences in the business world. The work is of an empirical nature and includes data and conclusions received through secondary research. The empir...

economics and business social sciences
  • EPRA JOURNALS
  • English
  • DOI: 10.36713/epra19590
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Artículo 2025 Acceso abierto Revisado por pares

THE IMPACT OF FINTECH, ONLINE MARKETING, AND FINANCIAL INCLUSION ON THE DEVELOPMENT OF MSME ENTERPRISES IN KUNINGAN REGENCY, WEST JAVA

Dadang Suhardi · Wely Hadi Gunawan · Micki Watulandi

This study aims to analyze the impact of financial technology (fintech), digital marketing, and financial inclusion on the growth of Micro, Small, and Medium Enterprises (MSMEs). In today's digital era, MSMEs face challenges in remaining competitive and relevant. This study seeks to understand how the use of fintech ca...

economics and business social sciences
  • STIE AAS Surakarta
  • DOI: 10.29040/ijebar.v9i1.16793
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Artículo 2024 Acceso abierto Revisado por pares

Enhancing Competitive Edge: Green Commerce and Digital Marketing Implementation in Supply Chain Industry

Iqbal Ramadhani Mukhlis

Green business or sustainable business includes sustainable operational activities, using environmentally friendly materials, producing minimal waste products, managing labor sustainably, and responsible delivery methods. The goal of sustainable business is to eliminate negative impacts on the environment, both on a lo...

basic medicine medical and health sciences 9. Industry and infrastructure 11. Sustainability
  • Universitas Dinamika
  • DOI: 10.37802/jamb.v5i1.692
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Artículo 2023 Acceso abierto Revisado por pares

Penerapan Digital Marketing pada UMKM : Analisis Bibliometrik

Setiani Kartika Wati · Eri Kurniawati Widodo

Makalah ini bertujuan untuk memberikan gambaran umum dan pengetahuan yang ada tentang pemasaran digital, yang diterapkan pada Usaha Mikro Kecil Menengah (UMKM). Penelitian ini menggunakan metode analisis bibliometrik. Data diperoleh melalui pencarian database Google Scholar (GS) dengan kata Digital Marketing pada UMKM...

social sciences other social sciences
  • PT. Smart Training Indonesia
  • DOI: 10.58765/ekobil.v2i3.185
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Artículo 2023 Acceso abierto Revisado por pares

Digital Marketing Training Towards Vocational Centers of Excellence

Rika Septianingsih

PK SMK is one of the government's programs to realize the ideal of educating the nationtion. SMK-PK has a program to develop certain skills and competencies so that the graduates produced are superior and absorbed by the industrial world. The University of Muhammadiyah Riau, as a companion higher education institution...

Social sciences (General) H1-99 H 4. Education
  • Universitas Lancang Kuning
  • DOI: 10.31849/dinamisia.v7i1.13370
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Artículo 2020 Acceso abierto Revisado por pares 3 citas

Digital Marketing Tools or e-WOM? Tourists Motivation to Enjoy the Charm of Blue Fire on Ijen Crater Ecotourism

SURYANINGSIH, Ika Barokah · WULANDARI, Gusti Ayu · NUGRAHA, Kristian Suhartadi Widi · PARAMITA, Cempaka · y 1 más

The most significant contributor to foreign exchange in Indonesia besides oil and gas is tourism. One of the regencies in Indonesia that has tourism potential is the Banyuwangi Regency. Almost all regions in Banyuwangi have beautiful natural charm in the form of mountains, beaches and forests. The existence of cultural...

ecotourism economics and business social sciences 11. Sustainability
  • SC ASERS SRL
  • Indonesia
  • DOI: 10.14505//jemt.v11.4(44).03
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Artículo 2023 Acceso abierto

"A Study on Consumers' Insights into Effective Content Creation for Digital Marketing Success"

DIVYA SRI R · DR. Ethen Malar J.

This study investigates strategies for optimizing content creation to achieve success in the ever-evolving landscape of digital marketing. With a specific focus on assessing the influence of various distribution channels, this research seeks to unveil the differential impacts these platforms have on content performance...

  • Zenodo
  • DOI: 10.5281/zenodo.10298456
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Artículo 2021 Acceso abierto Revisado por pares

THE ROLE OF DIGITAL MARKETING AND BUSINESS CAPITAL IN INCREASING INCOME OF MSMES IN DENPASAR CITY IN THE CONDITIONS OF COVID-19

Pratama I G.S. · Idawati I.A.A.

This study aims to determine the role of digital marketing and business capital in increasing Denpasar city income amid Covid-19. This study used 100 respondents who were selected using random sampling spread in Denpasar City, then the data were analyzed using multiple linear regression. The results of the simultaneous...

increased income Agriculture (General) economics and business social sciences
  • Russian Journal of Agricultural and Socio-Eco...
  • DOI: 10.18551/rjoas.2021-12.05
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