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Deykha Aguilika · Muhammad Ersya Faraby · Ahmad Makhtum
MSMEs in Poreh Village, Lenteng District, Sumenep Regency face challenges in fulfilling business legality and market access, especially related to the lack of understanding of halal certification procedures and low digital literacy in marketing. This community service activity aims to increase the capacity of MSME acto...
Tourism establishments should provide the content that can answer all the consumers‟ queries in very attractive and reative ways. The main purpose of this study is to explore the usage of digital content marketing in both hotels and travel gencies in Egypt as a mean of presenting its tourism services to consumers. The...
economics and businesssocial sciences11. Sustainability
null Sabhina Agni Naenara · null Yanda Bara Kusuma
Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducti...
Background: Generative artificial intelligence (GenAI) is rapidly transforming how work is performed across creative industries. Within digital marketing, advertising, and copywriting fields are traditionally grounded in human creativity and professional judgment. GenAI tools are becoming increasingly embedded in every...
CreativityGenerative AI (GenAI)Human-AI CollaborationProfessional Roles
The rapid diffusion of artificial intelligence (AI) has reshaped the foundations of digital marketing, transforming how organizations analyze data, predict consumer behavior, and design customer engagement strategies. This study aims to provide a systematic overview of global research on AI-driven digital marketing by...
Lintang Cahya Rahmat Kinasih · Muhammad Sufyan Abdurrahman
This study explores the impact of Digital Integrated Marketing Communications (DIMC) strategies and local cultural image promotion on tourism sustainability, with a focus on local community involvement as a moderating factor. The primary objective is to understand how effective digital marketing and cultural promotion...
Yosefa Sayekti · Indah Purnamawati · Ririn Irmadariyani · Bambang Irawan · y 1 más
Partner of this Community Service Activity are are Micro, Small and Medium Enterprises (MSMEs) engaged in Snack/food manufacturing, namely tape (fermented cassava) located in Tegalwaru Village, Mayang District, Jember Regency. There are 10 MSMEs partners whose businesses have been established for a long time. However,...
economics and businesssocial sciences8. Economic growth
Sufila Hamka · null Novita Sari Ibn Sou · null Mubaddilah Rafa’al · null Niila Khoiru Amalia
Competition among universities to attract prospective students in the digital era demands innovative and interactive marketing strategies. This study aimed to evaluate the effectiveness of IAIN Ternate’s interactive marketing communication strategy in increasing new student admissions. This research uses a qualitative...
In the case of Ethiopia, this research paper examines the effect of shift from traditional marketing mix to digital marketing mix on organizational profitability. Descriptive and explanatory study designs were chosen using a qualitative and quantitative research approach. In this study, the researcher selects 396 emplo...
Udayana, Anak Agung Gde Bagus · Fatmawaty, Andi Siti · Makbul, Yogi · Priowirjanto, Enni Soerjati · y 4 más
The paper examined the influence of digital marketing and e-commerce on marketing performance and sustainability of the small and medium enterprises (SMEs). This research is quantitative research using a questionnaire approach method. Quantitative research is a research method based on the philosophy of positivism, use...
150103 Financial Accountingsocial sciences109999 Technology not elsewhere classified650
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