Buscador de Tesis y publicaciones académicas

The Relationship between Digital Transformation and Digital Marketing

Shefa' Al Sou'b · Khaled Al Shawabkeh

Las redes Sociales como estrategia de marketing digital: Un análisis bibliométrico

Idolina Bernal-González · Alexia Mariana Barboza-Alonso · Adán Jacinto Flores-Flores

A partir del auge de las redes sociales los estrategas han buscado las maneras de capitalizar dichas plataformas virtuales para la promoción de sus marcas, es decir, la utilización del marketing digital para mantenerse visible ante los posibles clientes. Por ende, el objetivo del presente manuscrito es mostrar la relev...

Strategi Pemasaran Digital dalam Meningkatkan Penjualan Produk Sepatu

Faqih At Thariq Harahap · Muhammad Irwan Padli Nasution

The purpose of this study is to investigate efficient digital marketing techniques for boosting shoe product sales. In order to find and comprehend best practices in digital marketing, this research used a qualitative literature review technique to examine a variety of relevant material, including books, journal articl...

Análise das redes de relacionamento produzidas com a aplicação do marketing científico digital dos periódicos científicos da Ciência da Informação no Brasil

Bruno Soares Ramos · Alzira Karla Araújo da Silva · Gustavo Henrique de Araújo Freire

Introdução: As redes sociais digitais mudaram os diversos ecossistemas existentes na sociedade da era digital. Neste processo de mudança, a comunicação é essencial para a formação do conhecimento e, consequentemente, para a ciência. O estudo analisa a aplicação do marketing científico digital na utilização das redes so...

Bertahan dan Berkembang : Strategi 3 Pilar Sukses KWT Puspa Gemari di Era Digital

null Rosita Rosita · null Dessy Isfianadewi · null Dekar Urumsah · null Reni Yendrawati

Women Farmers Group (KWT) has a strategic role in women's economic empowerment and agricultural-based product development. However, KWT Puspa Gemari in Bantul, Yogyakarta, still faces obstacles in calculating production costs, unattractive packaging design, and limited marketing. This community service initiative aims...

Proyek Pemasaran Digital untuk Meningkatkan Brand Awareness Dengan Implementasi Media Sosial dan Iklan Digital pada UKM Esmart Apparel di Kabupaten Tangerang

null Alyaa Nur Nasywaa Pramadhini Mukmin · null Naufal Eka Firdaus · null Chindy Fathmulia Diraja

This report discusses a digital marketing project aimed at enhancing brand awareness for the SME Esmart Apparel through the implementation of social media and digital advertising. The main focus of this project is the use of Instagram and TikTok, which are two social media platforms with the largest number of active us...

Digital Manufacturing: New Challenges for Marketing and Business Models

Anna O. Daviy · Sofia N. Paklina · Alia S. Prokofyeva

This paper is aimed at identifying the role of digital manufacturing in changes of marketing activities of industrial companies from the point of view of a business management system. Authors define and conceptualize the notion of “digital manufacturing”. Research design is based on the Deloitte Company methodology bas...

Digital Tools/Resources used for Marketing & Communication – A Study of CBSE and State Board Schools of Nagpur city

null Purvi Makwana · null Gayathri Band · null Heena Dhingra

A good vision, a good product, a good service if not promoted properly will have to tread a difficult and time-consuming path to Reach the consumers, get noticed, create satisfaction, trust in the minds of consumers. Presently, the usage of Digital Platforms for promotions has increased in all businesses and also the e...

DEVELOPMENT A SUSTAINABLE BUSINESS MODEL FOR ANANDA SEVA DHARMA FOUNDATION THROUGH MARKETING AND ENTREPRENEURSHIP

null I Wayan Adi Pratama · null Luh Sri Damyanti · null Diky Budiman

This study aims to develop a sustainable business model for the Ananda Seva Dharma Foundation, an orphanage located in Sangsit Village, Buleleng, Bali, by strengthening business management and marketing strategies for their home industry product, B'Onic. The foundation has potential in human resources and agricultural...

Digital Marketing pada Destinasi Wisata Minat Khusus: Sebuah Kajian Literatur Terstruktur dan Arah Penelitian Selanjutnya

Gallang Perdhana Dalimunthe · Ni Putu Nurwita Pratami · Dinda Kayani Putri Bestari · Ifa Latifah · y 2 más

The internet has transformed into a powerful marketing tool to attract consumers. The limitations of service providers to reach potential visitors in introducing favorite destinations are the main reasons why digital marketing is used to get prospective customers. The purpose of this study is to explore the developing...