Buscador de Tesis y publicaciones académicas

ANALISIS DIGITAL MARKETING DAPAT MENINGKATKAN PURCHASE INTENTION PRODUK UMKM MELALUI CONTENT MARKETING DI KABUPATEN PENAJAM PASER UTARA

Rohman, Dwi Taufik · Nurlia, Nurlia · Hardinata, Ega · Noor Yudha, Muhamad

This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and th...

PERBANDINGAN KEPUTUSAN PEMBELIAN KONSUMEN MELALUI DIGITAL MARKETING DAN KONVENSIONAL MARKETING (STUDI KASUS: SOCOLATTE ACEH)

Rini Amelia · Azhar Azhar · Romano Romano

Abstrak. Sebagian besar perusahaan masih menerapkan digital marketing dan konvensional marketing secara bersamaan untuk mempengaruhi keputusa pembelian konsumen, salah satunya Socolatte Aceh. Tujuan penelitian ini untuk mengetahui ada tidaknya perbedaan yang signifikan dari keputusan pembelian konsumen melalui digital...

Digital Marketing Physiognomy and Their Impact on Marketing Future Products

Yousef Hchaim Al-Taie · Hussein Muhammad Ali Kashkool

General Background: In the rapidly evolving digital business landscape, organizations must understand customer behaviors and anticipate market trends to remain competitive. Specific Background: Digital marketing foresight has emerged as a crucial competency, integrating analytical, cognitive, and behavioral capacities...

Sosialisasi Dan Pendampingan Digital Marketing Pada UMKM Desa Rejoslamet Mojowarno

Putri Nur Anggraeni · Eny Suryowati · Nurul Aini

Perkembangan teknologi mendorong UMKM untuk berevolusi dalam digital marketingnya. UMKM di Desa Rejoslamet belum menggunakan digital marketing dengan sepenuhnya, penggunaan digital marketingnya masih terbatas. Sehingga perlu adanya kegiatan sosialisasi tentang digital marketing. Kegiatan sosialisasi dan pendampingan te...

The Future Prospect of Digital Marketing in the Malaysian Context

Mok Kim Man, Mandy · Yang, Lim Rui

Under the globalization trend, digital marketing is part of the digitalization practices in the business world. Many organisations, companies and firms have practised digital marketing in their businesses, to start, explore or expand their markets. Digital marketing enables companies to achieve marketing objectives wit...

Digital Marketing Mastery

digital marketing

DIGITAL MARKETING STRATEGIES FOR STARTUPS: A SYSTEMATIC LITERATURE REVIEW

null Mahmudatun Hasanah

This study explores the effectiveness of digital marketing strategies for startups, comparing them with traditional marketing approaches. In today’s competitive business landscape, digital marketing has become a crucial tool for startups due to its cost-effectiveness, scalability, and ability to provide measurable resu...

The State of Digital Marketing in Academia: An Examination of Marketing Curriculum’s Response to Digital Disruption

Ryan Langan · Scott Cowley · Carlin Nguyen

Recent advances in technology have affected nearly every facet of marketing. However, less is known about the degree to which marketing education has responded to shifting capabilities and practices. To this end, the current research conducts a systematic analysis of all 529 domestic AACSB undergraduate marketing progr...

A Study on Client’s Perception Towards Digital Marketing Services

Autoría no especificada

For marketers, the digital world offers a plethora of novel opportunities. Marketing in the modern day is all about relationships, involvement and relevancy. Digital marketing is the practice of marketers promoting goods and services through electronic media. The main objective of this study is to study the perception...

DIGITAL MARKETING - A BOOST TO TODAY’S BUSINESSES

Autoría no especificada

Digital marketing refers to the promotion of products or services through digital technologies, primarily via the Internet, but also through mobile phones, display advertising, and other digital mediums. Since its inception in the 1990s and 2000s, digital marketing has transformed how brands and businesses utilize tech...