Buscador de Tesis y publicaciones académicas

Unleashing the Potential of Digital Marketing to Enhance Communication Effectiveness in Public Organizations in Indonesia

Ahmad Wahidiyat Haedar

Digital marketing has emerged as a powerful tool for organizations to effectively communicate their messages and engage with their target audience. While its significance has been widely recognized in the private sector, the potential of digital marketing remains underutilized in the context of public organizations in...

PEMANFAATAN DIGITAL MARKETING UNTUK PENGEMBANGAN PENGENALAN PRODUK UMKM DI KELURAHAN RUNGKUT MENANGGAL

Ricy Inaiyah Wulandari · Yeni Prasasti · Nabila Arinda Putri · Jauhar Arief Dharmawan

Usaha Mikro Kecil dan Menengah (UMKM) merupakan sebuah usaha yang dijalankan oleh perorangan atau suatu badan usaha yang merujuk pada usaha ekonomi produktif. UMKM bisa lebih efektif penjualannya Ketika menggunakan digital marketing. Saat ini, tren pemasaran melalui media digital sudah bergeser yang semula pemasaran of...

A Study on Predictive Analytics in Marketing

M Kalaivani

The analytic in trading data-driven approach that uses historical data to predict marketing trends and scenarios. It can help marketers create more effective marketing strategies and make better decisions. This research aims to focus on the current usage of predictive analytic tools for engagement within the branch of...

Digital marketing and consumer scepticism. Can viral marketing alleviate consumer digital marketing fears on online electrical gadgets purchases in Zimbabwe?

Sinothando Tshuma · Mercy Dube · Regis Misheal Muchowe

Pelatihan Digital Marketing dalam Meningkatkan Kompetensi Siswa SMK Negeri 1 Rantauprapat

Sudi Suryadi · Mhd Bobbi Kurniawan Nasution · Kusmanto Kusmanto · Abdul Karim

The purpose of this training is to provide an understanding of digital marketing for students of SMK Negeri 1 Labuhanbatu Regency so that they have competence in the field of digital marketing and have an entrepreneurial spirit when they graduate from school. This training was created by utilizing Facebook as one of to...

Training in Marketing Strategies through Digital Marketing for Scaling Up Businesses of Silver Craft SMEs in Banda Aceh City

Maya Febrianty Lautania · Darwanis Darwanis · Nita Erika Ariani · Linda Linda · y 2 más

In today's digital era, digital marketing strategies are crucial, particularly for Small and Medium Enterprises (SMEs). The primary objective of this training is to equip participants with essential knowledge and skills for implementing effective digital marketing strategies, with the ultimate goal of enhancing the bus...

Information technology and marketing: an important partnership for decades

Jan Philipp Graesch · Susanne Hensel-Börner · Jörg Henseler

PurposeThe enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies...

Pengenalan Digital Marketing Untuk Membentuk Kewirausahaan Dini Bagi Pelajar Menengah Kejuruan

Irfan Ardiansyah · Septi Mariani · Budi Utami · Christera Kuswahyu Indira · y 13 más

Kegiatan abdimas ini memberikan pengenalan Digital Marketing kepada pelajar jenjang kejuruan dimana lulusannya diharapkan dapat mandiri dengan berwirausaha. Tujuan pengabdian masyarakat ini untuk memberikan pengenalan sebagai bentuk kewirausahaan dini bagi pelajar jenjang menengah kejuruan untuk lebih memahami tentang...

TRANSFORMATION OF MARKETING STRATEGIES IN DIGITALIZATION OF REGIONAL INDUSTRY

Sharipov, Gulomjon

This article is devoted to the study of the transformation of marketing strategies in the process of digitalization of regional industry. For the successful implementation of digitalization of regional industry, the change and adaptation of marketing strategies are very important. The article analyzes the level of use...

The impact of digital marketing in achieving institutional excellence

Amer Muflih Alkufahy

Introduction: Digital marketing has emerged as a crucial topic in research Promotion and marketing Contemporary, addressing different factors across multiple fields. This study aims to investigate the relationship between digital marketing and institutional excellence, as well as the moderating role of digital marketin...