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Muhammad Irham Taufik · R Lisye Herlina · Adinda Rizkia · A Feriansyah Hatta · y 5 más
MSMEs play a crucial role in the national economy, yet many rural entrepreneurs still face limitations in utilizing digital marketing. This community service program was conducted in Mekar Sari Village, Ngamprah Sub-district, West Bandung Regency, aiming to enhance MSME capacity in applying digital marketing strategies...
Technological advances are increasingly rapidly encouraging MSMEs to evolve in digital marketing. There are still many MSMEs in Sait Buttu Saribu village that have not fully utilized existing social media. The lack of knowledge and expertise regarding digital marketing makes the use of digital marketing still limited....
The digital era provide opportunities as well as challenges for Islamic banking encouraging the adoption of innovative marketing strategis to expend market share. This study analyzes the implementation of digital marketing strategies in Islamic bank, including the us of technology such a mobile banking, fintech, and so...
The purpose of this study is to investigate the influence of digital marketing and service quality on the decision to use services and its implications on the satisfaction of service users of PT. Flobamor. The study used random sampling with a sample of 100 respondents. The research method is quantitative with a survey...
Ana Paula Kieling · Estela Maria Hoffmann · Ricardo Boeing
O presente caso de ensino objetivou oportunizar aos alunos a vivência de situações pertinentes ao contexto mercadológico a partir da análise da gestão da Rock Hamburgueria, um estabelecimento que vende hambúrgueres gourmet em um ambiente competitivo. O restaurante, aberto em 2014, em Florianópolis-SC, pelos sócios Meli...
Caso para EnsinoEstratégias de MarketingHF5001-6182Marketing Digital
Scott, Peter · Scott, Tasmin · Stokes, Peter · Moore, Neil · y 3 más
This conceptual paper evolved from an extensive literature review and a consultancy project conducted via a UK University Business School/commercial sector collaboration. The paper explores how the digital age is presenting challenges for destination and place marketing agencies. Key trends in consumer behaviour are id...
Marketingdestination marketingsocial sciencesconsumer journey model
The rapid development of e-commerce has influenced the way consumers transact, offering convenience and speed in digital shopping. However, this phenomenon also brings new challenges in terms of consumer protection, particularly in relation to psychology-based marketing techniques that can exploit consumers' emotional...
I Made Pulawan · I Made Sara · Dewa Ayu Niti Widari
MSMEs have an important role in encouraging regional economic growth, including in Gianyar Regency which is known as the center of the creative industry. One of the potential MSMEs is Andini Incense Incense, which produces incense for religious ceremonies, household consumption, and the tourism sector. However, busines...
The COVID-19 pandemic in Indonesia impacted Small, Micro, and Medium Enterprises (MSMEs) entrepreneurs from various fields. Torch is one of them. At the start of the COVID-19 pandemic, Torch sales were down 50-80%. It is just that entering the middle of 2020, Torch managed to rise, and even its sales increased from the...
Heconomics and businesssocial sciencesdigital marketing, covid -19, msme, buying decision
Saed Al-Suhimat · Ameen Al Htibat · Fawwaz Tawfiq Awamleh
This research examines the mediating function of business analytics between crisis management and digital marketing practices in 25 Jordanian mid-sized companies. The main aim is to examine the extent to which data-based knowledge can contribute to the responsiveness of marketing during organizational crises. Employing...
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