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This study examines the marketing strategies employed by Three Squirrels on short video platforms, aiming to understand how these strategies contribute to the brand’s growth and competitive advantage in the evolving digital landscape. With the rise of platforms like TikTok, short video marketing has become a powerful t...
Sri Rezeki · Pristiono Pristiono · Sipnarong Kanchanawongpaisa
The success of marketing implementation in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia today cannot be separated from the use of application-based digital technology such as websites, online platforms, and social media. This study aims to examine the influence of social media, influencer marketing, and co...
Prihadi Dhasa Eka · Dewi Lestari · Ana Septia Rahman
Community-based marketing strategies are essential for empowering local artisans and increasing the competitiveness of handmade products in today’s market. This community service activity (PKM) aimed to strengthen the marketing capacity of craft product entrepreneurs in Perumnas Monang Maning, West Denpasar, through th...
The aim of this research is to empirically test a new marketing model from a digital marketing perspective based on social media marketing, which is a crucial factor for consumers in the digital era when making decisions (especially tourists) to visit the Togean Islands marine tourism destination in Tojo Una-Una Regenc...
Heconomics and businesssocial sciencesManagement. Industrial management
Modern marketing strategies have transformed the way companies connect with customers in the digital era. The growth of social media, smartphones, and internet services has encouraged businesses to use personalized communication, influencer marketing, and digital advertising to improve customer engagement and brand awa...
This study aims to analyze the digital marketing strategy in increasing sales of Afiza crackers, a micro business located in Kendit Village, Situbondo. Kerupuk Afiza is a home-based product developed by Mrs. Miswa since 2019, relying on hereditary recipes and local raw materials. Previously, the business only relied on...
The development of the batik industry today requires business actors to be able to implement effective marketing strategies in order to increase competitiveness and encourage consumer purchasing decisions. This study aims to analyze the effect of promotion, product innovation, and digital marketing on purchasing decisi...
Purpose of the article is to theoretically substantiate the place and role of marketing in the enterprise financial security system. To achieve the purpose, a set of scientific methods was used: analysis and synthesis of scientific approaches, comparative analysis, modeling, and generalization. It is substantiated that...
Tetiana Ustik · Volodymyr Lagodiienko · Svitlana Bebko · Yurii Biloshapka · y 1 más
The aim of the study was to carry out a comprehensive assessment of the level of development of organic farming and the effectiveness of the use of innovative marketing tools in the green agribusiness of Ukraine. It was found that the share of organic agricultural land in Ukraine increased from 0.6% in 2019 to 1.2% in...
This study aims to analyze the marketing strategy of SOP Iga Jeletot Terazz MSME in Karawang which is considered not optimal in increasing competitiveness and expanding the market. The research method used is qualitative with an explanatory survey approach, collecting data through in-depth interviews with MSME owners a...
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