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An Examination of the Effectiveness of a Social Marketing Campaign Using Digital Marketing Techniques to Promote Walking Amongst 25-45-year-old Male and Females
Hurley, Roisin
Purpose: The purpose of this study is to examine the effectiveness of a social marketing campaign using digital marketing techniques to promote walking amongst 25-45-year-old male and females living in County Waterford. Methods: This research was conducted in three phases. In phase one, an adapted questionnaire (n = 40...
General Background: Social media platforms like TikTok have emerged as powerful marketing tools, enabling organizations to engage with audiences more effectively. Specific Background: Yayasan Lembaga Manajemen Infaq Ukhuwah Islamiyah (LMI Zakat) leverages TikTok to promote its programs, including MSIB (Magang dan Studi...
Marketing methods traditionally include psychological knowledge. In the Era of digital communication, marketing gained a neuro character, mostly thanks to EEG, fMRI, PET, eye tracking, facial coding, GSR, BVP, fNIRS, polygraph, TMS, indoor GPS etc. Marketing is still an assessment and decision prediction but now both d...
Economics as a sciencesocial mediaeconomics and businesssocial sciences
Nurhayarti Nurhayarti · Listya Sugiyarti · Siti Hanah · Nur Asmilia · y 1 más
Partners in this PKM program are culinary MSME actors who are members of the Pamulang Estat MSME Community who must survive during the Covid 19 Pandemic. Pempek Mama Dea Pamulang MSMEs and Bundes are members of the Pamulang Estat MSME Community as WUB (New Entrepreneurs) who need to get coaching from several parties in...
Syahril Djaddang · Shanti Lysandra · Derryawan Derryawan · Fahruddin Salim · y 4 más
Micro, Small and Medium Enterprises (MSMEs) have a very important role for the economy in Indonesia. MSMEs are found in every region, for example traders in traditional markets, food stalls, craftsmen, home businesses, street vendors. There are 9 MSME business fields, namely Micro Enterprises, Small Enterprises and Med...
economics and businesssocial sciences8. Economic growth
Slijepčević Milica · Radojević Ivana · Perić Nenad
The authors of this paper have analysed the current and future tendencies in digital marketing communications(DMC). Digital communications are an area of fast and frequent changes that lead to shorter communication between the message sender and receiver, thus speeding up the process and making it more complex. In orde...
9. Industry and infrastructuresocial mediacontent marketingsocial sciences
The article investigates contemporary innovative marketing approaches to managing the competitiveness of engineering companies in the context of the digital transformation of the economy. The specificity of engineering services, characterized by a high level of intellectualization, project individualization, and comple...
Digitalization has become a key driver in the transformation of the tourism industry, particularly in tourism destination marketing strategies. The development of digital technologies such as social media, online platforms, mobile applications, and smart tourism technologies has changed the way tourism destinations are...
Purpose This article aims to show how the implementation of digital marketing strategies and branding development can increase product visibility, strengthen competitiveness in the market, and optimize team efficiency through HR empowerment. In addition, this article provides a model that can be replicated by other MSM...
MSMEs in Sawojajar, Malang City, East Java Province are experiencing problems in developing their business, because they are not optimizing digital marketing creatively in marketing their products. With this training, it makes it easier for MSMEs to develop their business not only in the surrounding environment but can...
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