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76.474 resultados para «marketing digital»

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Tesis (sin nivel) 2020 Acceso abierto

An Examination of the Effectiveness of a Social Marketing Campaign Using Digital Marketing Techniques to Promote Walking Amongst 25-45-year-old Male and Females

Hurley, Roisin

Purpose: The purpose of this study is to examine the effectiveness of a social marketing campaign using digital marketing techniques to promote walking amongst 25-45-year-old male and females living in County Waterford. Methods: This research was conducted in three phases. In phase one, an adapted questionnaire (n = 40...

*NONE OF THESE*
  • English
Artículo 2024 Acceso abierto Revisado por pares

Maximizing Non-Profit Engagement on TikTok Through the Effective Application of AIDA in Indonesia

Irsyad Abidin · Kukuh Sinduwiatmo

General Background: Social media platforms like TikTok have emerged as powerful marketing tools, enabling organizations to engage with audiences more effectively. Specific Background: Yayasan Lembaga Manajemen Infaq Ukhuwah Islamiyah (LMI Zakat) leverages TikTok to promote its programs, including MSIB (Magang dan Studi...

media and communications social sciences
  • Universitas Muhammadiyah Sidoarjo
  • DOI: 10.21070/ijccd.v15i3.1097
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

New forms of marketing in the digital communication era

Lalević Nina B.

Marketing methods traditionally include psychological knowledge. In the Era of digital communication, marketing gained a neuro character, mostly thanks to EEG, fMRI, PET, eye tracking, facial coding, GSR, BVP, fNIRS, polygraph, TMS, indoor GPS etc. Marketing is still an assessment and decision prediction but now both d...

Economics as a science social media economics and business social sciences
  • Centre for Evaluation in Education and Scienc...
  • English
  • DOI: 10.5937/megrev2201189l
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Artículo 2022 Acceso abierto Revisado por pares 1 cita

Optimalisasi Penjualan melalui Digital Marketing

Nurhayarti Nurhayarti · Listya Sugiyarti · Siti Hanah · Nur Asmilia · y 1 más

Partners in this PKM program are culinary MSME actors who are members of the Pamulang Estat MSME Community who must survive during the Covid 19 Pandemic. Pempek Mama Dea Pamulang MSMEs and Bundes are members of the Pamulang Estat MSME Community as WUB (New Entrepreneurs) who need to get coaching from several parties in...

3. Good health
  • Prasetiya Mulya Publishing
  • DOI: 10.21632/jpmi.4.2.113-124
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Artículo 2023 Acceso abierto Revisado por pares

IMPLEMENTASI PEMASARAN DIGITAL dan APLIKASI AKUNTANSI UKM “BERBASIS ANDROID” BADAN USAHA MILIK DESA (BUMDes) Di Kecamatan TOMO – Kabupaten SUMEDANG

Syahril Djaddang · Shanti Lysandra · Derryawan Derryawan · Fahruddin Salim · y 4 más

Micro, Small and Medium Enterprises (MSMEs) have a very important role for the economy in Indonesia. MSMEs are found in every region, for example traders in traditional markets, food stalls, craftsmen, home businesses, street vendors. There are 9 MSME business fields, namely Micro Enterprises, Small Enterprises and Med...

economics and business social sciences 8. Economic growth
  • Fakultas Ekonomi dan Bisnis Universitas Panca...
  • DOI: 10.35814/capacitarea.2023.003.01.01
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Artículo 2020 Acceso abierto Revisado por pares 8 citas

Considering modern trends in digital marketing

Slijepčević Milica · Radojević Ivana · Perić Nenad

The authors of this paper have analysed the current and future tendencies in digital marketing communications(DMC). Digital communications are an area of fast and frequent changes that lead to shorter communication between the message sender and receiver, thus speeding up the process and making it more complex. In orde...

9. Industry and infrastructure social media content marketing social sciences
  • Centre for Evaluation in Education and Scienc...
  • English
  • DOI: 10.5937/markt2001034s
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Artículo 2025 Acceso abierto Revisado por pares

INNOVATIVE MARKETING APPROACHES TO MANAGING THE COMPETITIVENESS OF ENGINEERING COMPANIES

Dmytro V. Kolesnyk · Iryna M. Miahkykh

The article investigates contemporary innovative marketing approaches to managing the competitiveness of engineering companies in the context of the digital transformation of the economy. The specificity of engineering services, characterized by a high level of intellectualization, project individualization, and comple...

economics and business social sciences
  • Kyiv National University of Technologies and...
  • DOI: 10.30857/2786-5398.2025.6.7
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Artículo 2024 Acceso abierto Revisado por pares

The Role of Digitalization in Tourism Destination Marketing: A Literature Review

April Marbun · Benny Siringoringo · Jeslin Simatupang · Anita Lasria Simorangkir

Digitalization has become a key driver in the transformation of the tourism industry, particularly in tourism destination marketing strategies. The development of digital technologies such as social media, online platforms, mobile applications, and smart tourism technologies has changed the way tourism destinations are...

economics and business social sciences
  • CV. Kurnia Grup
  • DOI: 10.61476/ht625h74
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Artículo 2025 Acceso abierto Revisado por pares

Digital Marketing Training and Human Resource Management Motivation for Assisted MSMEs Calayan Educational Foundation, Inc. (CEFI, Philippines) Calamansi Juice

Lusia Tria Hatmanti · null Epsilandri Septyarini

Purpose This article aims to show how the implementation of digital marketing strategies and branding development can increase product visibility, strengthen competitiveness in the market, and optimize team efficiency through HR empowerment. In addition, this article provides a model that can be replicated by other MSM...

economics and business social sciences
  • Universitas Sarjanawiyata Tamansiswa
  • DOI: 10.30738/impacts.v3i2.19079
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Artículo 2023 Acceso abierto Revisado por pares

OPTIMALISASI CREATIVE DIGITAL MARKETING UNTUK KEBERLANJUTAN UMKM: PENGGUNAAN GOOGLE BUSINESS DAN WHATSAPP BUSINESS

Amelindha Vania · Nur Laili Fikriah

MSMEs in Sawojajar, Malang City, East Java Province are experiencing problems in developing their business, because they are not optimizing digital marketing creatively in marketing their products. With this training, it makes it easier for MSMEs to develop their business not only in the surrounding environment but can...

H economics and business social sciences
  • Universitas Islam Malang
  • DOI: 10.33474/penadimas.v2i1.22916
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