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Maksym SHMATOK · Yurii VLASENKO · Svitlana CHERNOBROVKINA · Volodymyr LAGODIIENKO · y 2 más
Purpose: The research aims at a practical evaluation of the influence of digital content marketing in the system of brand management on the examples of small businesses, trading companies and territorial marketing. Methodology: To achieve the aim, the See-Think-Do-Care strategy was used, and a matrix of correlation of...
expensesdigital advertisingcorrelationeconomics and business
The object of this study is the refinement of the conceptual framework for the experience economy in digital marketing. The problem addressed involves the inadequacy of existing definitions related to digital marketing, experiences, the experience economy, and experiential marketing, which complicates their practical a...
Due to changing global market trends and technological advancements, contemporary businesses experience rapid economic and managerial growth. Those that use digital social networks in their marketing show a positive relationship between market orientation and business results. Digital marketing is crucial for companies...
Dhiyah Eloise Rose · John Van Der Merwe · Jack Jones
Digital marketing has become a critical aspect in the marketing strategy of e- commerce companies in the current digital era. This research aims to investigate the impact of digital marketing on brand awareness and profitability of e- commerce companies. A quantitative research approach was employed by collecting data...
The research aims to investigate the nexus between Digital Marketing Capability, Electronic Marketing Orientation, Strategic Agility and the Performance of SMEs. The researcher employed a quantitative research methodology to achieve the study's objective. The population of the study is the SMEs in the Northern Province...
The article is aimed at exploring the evolution of scientific approaches to defining the essence of bank marketing, closer defining the content of the concept of bank marketing in the context of digitalization of the economy, determining the essence and place of digital marketing in the general system of bank marketing...
HF5001-6182marketing strategy of bankeconomics and businesssocial sciences
In today’s highly competitive and digitally-driven marketplace, digital marketing has emerged as a critical growth catalyst for start-ups. This paper explores the strategic role digital marketing plays in enhancing visibility, acquiring customers, and driving scalable growth. It examines key components such as social m...
This study investigates the influence of digital marketing on the business performance of Kazakh Small and Medium-sized Enterprises (SMEs) managed by Muslims. The research employs a mixed-method approach, incorporating quantitative and qualitative data collection techniques. The findings reveal that social media market...
industrial biotechnologymedia and communicationssocial sciencesengineering and technology
Digital marketing communications mapping involves analyzing marketing messages spread across various digital platforms. To gain a better understanding of customer behavior. The purpose of this research is to identify articles that examine the role of marketing communication mapping products using digital media and prov...
Adam Alifandra Khalifah · Nur Maghfirah Aesthetika
Digital marketing has a strategic role to convince consumers in social media as the process of buying and selling used cars that use social media for marketing, Citra Mobil Indo, which is engaged in used car trading services, conducts marketing using digitalisation instruments through the marketplace, of course in mark...
media and communicationssocial sciencesDigital Marketingcitra mobilindo
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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