Buscador de Tesis y publicaciones académicas

IMPORTANCE OF ONLINE COMMERCE IN DIGITAL MARKETING

Riskaliyeva Sabina Boxodir qizi

Digital marketing is developing a lot nowadays because of this the facilities are very large. If you want to sell your farm, pay rent and spend a lot of time you don't waste it. The article outlines ways of selling goods and services using Internet technologies, electronic payments, as well as other areas of internet m...

How Consumer Behaviors Shape Digital Marketing

Jiarui Zhou

Pemanfaatan Strategi Omnichannel dalam Transformasi Digital Marketing PT. Yakult Indonesia Persada

Adi Artanta Raihan Maulana · Afif Amar Zaky · Ayuk Magfiroh · Marcellina Mutiara Diva · y 2 más

The development of digital technology has driven a significant transformation in the company's marketing strategy, including in the health beverage sector. This study aims to examine the use of omnichannel strategies in supporting digital marketing in PT. Yakult Indonesia Persada. The method used is descriptive observa...

Analisis Strategi Pemasaran Digital dalam Meningkatkan Brand Awareness Amanda Brownies Kota Samarinda

null Meinaya Putri Syahvina · null Kadori Haidar · null Noor Ellyawati · null Indah Permatasari

The rapid advancement of information technology has encouraged companies to adopt digital marketing as a strategic approach to enhancing consumer brand awareness. Amanda Brownies Samarinda has utilized various digital platforms; however, the effectiveness of the implemented strategies requires further examination. This...

Empowering MSMEs through Corporate Social Responsibility Programs at PT Pertamina Marketing Operation Region in Indonesia: Advancing Sustainable Development Goal 8

Lili Wardani Harahap · Rahmawati Rahmawati · Nurmadi Harsa Sumarta · Ari Kuncara Widagdo

Objective: To examine the role of the digital economy in empowering Micro, Small, and Medium Enterprises (MSMEs) and to identify the contribution of corporate social responsibility programs implemented by PT Pertamina Marketing Operation Region in supporting community economic empowerment and Sustainable Development Go...

Strategi Digital untuk UMKM: Pelatihan Dasar Pemanfaatan Marketplace di Pusat Kegiatan Belajar Masyarakat (PKBM) Teuku Markam Aceh Utara

Ade Muana Husniati · null Maryam · Ainol Mardhiah · Muhammad Johan · y 1 más

Basic digital marketing and marketplace utilization training is a strategic step in improving community skills in the digital era, especially for groups that have not yet been fully exposed to technology. Community Learning Activity Centers (PKBM) play a crucial role in providing access to non-formal learning that empo...

Omnichannel marketing for digital store

M. M. Komarov · M. D. Abashidze

The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of companies using this approach are described, as well as a forecas...

Effectiveness of Influencer Marketing in Brand Awareness

Autoría no especificada

Optimalisasi Branding Melalui Digitalisasi Bisnis UMKM Dapoer Athakiela

null Ruthyanti Manihuruk · null Gendut Sukarno

The community service program aims to improve branding capabilities in Micro, Small and Medium Enterprises (MSMEs). In the digital era, MSMEs face big challenges in marketing their products effectively. For this reason, this program is designed to provide comprehensive training and assistance in building a strong brand...

The Influence of Digital Marketing and Brand Awareness on Purchase Decisions of Esteh Indonesia Products

Siti Lutfi Amaliyah · Marlina Widiyanti · Zakaria Wahab · Ahmad Maulana

This study was conducted with the aim of determining the influence of digital marketing and brand awareness on the purchase decision of Esteh Indonesia products. The population used in this study is 1,684 consumers who purchase Esteh Indonesia products in the city of Palembang in 2024. The sample used in this study was...