Buscador de Tesis y publicaciones académicas

DYNAMICS OF UTILIZING DIGITAL STORYTELLING IN CULTURAL VALUE-BASED COFFEE SHOP MARKETING COMMUNICATIONS

Husriadiadi Adi

This study examines the dynamics of the use of digital storytelling in coffee marketing communications . A shop based on cultural values, amidst the rapid growth of creative MSMEs and the dominance of social media platforms that demand more emotional and authentic narratives. The purpose of this study is to analyze the...

Optimization of Digital Marketing Strategy in the Development of Creative Economy MSMEs in Beseran Village

Audri Fitriyanti · Dwindra Hafizah · Syariful Ikhwan Syah · Aulia Gita Safitri · y 1 más

MSMEs (Micro, Small, and Medium Enterprises) play a vital role in the Indonesian economy, contributing to job creation and economic growth. In the context of the creative economy, digital marketing is an essential tool that increases direct income and influences the growth of other subsectors. This study aims to explor...

Redefining Indonesia's MSMEs Landscape: Unleashing Digital Virality for Sustainable Growth

Sutama Wisnu Dyatmika · Bagong Suyanto · Erna Setijaningrum · Widhayani Puri Setioningtyas

This study investigates the effectiveness of digital marketing strategies, particularly viral content, in enhancing the visibility and sustainability of micro, small, and medium enterprises (MSMEs) in Indonesia. By redefining the traditional MSME landscape, this research highlights the shift from conventional marketing...

Pengaruh Konten Promosi Digital UMKM Kuliner terhadap Keputusan Pembelian Mahasiswa UINSU

null Erika Rezky Hasanah · null Canda Wulandari · null Putri Novia Triayu · null Fitri Hayati

The motivation for this study stems from the rapid development of digital marketing within small and medium-sized enterprises (SMEs) in the food industry, aimed at attracting customers, particularly the student demographic who frequently utilise social media. The research objective is to identify the digital marketing...

Significance of Digital Technology in Transforming Marketing: Findings from a Qualitative Study

Dr. Mohammed Samiuddin Sahem

Markets and society today depend heavily on digital technology, and digital transformation is quickly emerging as a major area of corporate innovation. But since digital transformation is so complicated, businesses are still unable to properly recognize and take advantage of its prospects. This research looks into how...

Вопросы развития цифрового маркетинга

Autoría no especificada

В статье рассмотрены вопросы развития цифрового маркетинга и интегрированных маркетинговых информационных систем в мире и в России на современном этапе. Выделены основные направления развития, методы и инструменты цифрового маркетинга, рассмотрены вопросы поддержки маркетинговых решений на различных уровнях управления...

Analysis of New Marketing Strategies in the Era of Big Data

Yang Qingqing

In the new era, the development speed of big data technology is gradually accelerating, bringing certain opportunities for marketing activities. Developing and mining big data technology, building a digital and information-based marketing system, and innovating and optimizing marketing plans and strategies can further...

Building Consumer Loyalty Through Digital Marketing Strategies in Anime Clothing Brands

Felix Sutisna · Tuti Nurhaeni · Nuke Puji Lestari Santoso · Galih Putra Cesna · y 2 más

In the fashion industry, particularly within the anime clothing brand sector, building consumer loyalty has become a crucial challenge for ensuring long- term growth while supporting sustainability principles aligned with the Sustainable Development Goals (SDGs), specifically SDGs 8 and SDGs 12. This study aims to anal...

DIGITAL MARKETING STRATEGIES OF XIAOMI

Ajay Kumar Yadav

Digital Marketing Adoption Strategy of Legendary Micro, Small, and Medium Enterprises (MSMEs) in Makassar City

Abdul Sahid · Hazan Hazan

This study explores the adoption of digital marketing strategies among Micro, Small, and Medium Enterprises (MSMEs) in Makassar, Indonesia, focusing on their phased approach, responses to market pressures, and the role of organizational readiness in digital transformation. Utilizing a qualitative case study design, in-...