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The paper considers the psychological aspects of promotions and discounts in digital marketing. The key mechanisms that affect consumers, in particular the effect of scarcity, urgency and social confirmation, have been identified. Modern tools and methods
Dwi Uthari Nabilah · Selvi Trasviyati · Abdul Kadir · Nofryanti Nofryanti · y 1 más
The rapid development of digital technology offers significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and enhance business competitiveness. Nevertheless, MSMEs in rural areas continue to encounter challenges in adopting digital marketing, including limited technological sk...
The development of digital technology continues to grow along with the times. Access to the internet is another development that affects people's lives. Similarly, internet access in economic activities also contributes to the development of small and medium enterprises. Micro, Small and Medium Enterprises (MSMEs) util...
A successful marketing plan is essential for piquing customer interest in buying items, pushing businesses to become more competitive with both local and international rivals. BTSA Logistics, an Indonesian shipping firm, began operations in Medan in 2000. According to data on the quantity of containers and revenue, BTS...
Doni Sahat Tua Manalu · Ade Astri Muliasari · Hidayati Fatchur R · Faranita Ratih L
One thing that has changed due to the Covid-19 pandemic is the increasing public interest in farming, especially in urban areas (urban farming). The purpose of writing the results of the implementation of community service in an effort to socialize digital marketing of ornamental plants and vegetables from urban farmin...
economics and businesssocial sciences11. Sustainability16. Peace & justice
This research aims to improve the marketing skills of Batik Rizqi Mantaran MSMEs through photography training using smartphones. The main problem faced by Batik Rizqi Mantaran is the challenge of marketing their batik products in the digital world. The natural dyes used in batik production provide ecological added valu...
Conventional marketing which is still predominantly carried out by female micro-entrepreneurs in Suka Mulya Village has limited market reach and low product selling value. This study aims to determine the most effective digital marketing strategy to increase the competitiveness of female MSME products using the Analyti...
other engineering and technologiesengineering and technology
This study explored the impact of digital marketing strategies on the future of e-commerce. To collect data for this study, a questionnaire was designed using the Likert scales or multiple-choice options to assess respondents' perceptions, attitudes, and behaviours. The sample selected for this study comprises 68 custo...
engineering and technologynatural sciencesearth and related environmental sciences
Digital marketing and cultural heritage: what may have in common two areas that seem so different? What may connect a dynamic, evolving and even catchy field to a rather static, outdated and quite boring one? Maybe a funnel. Actually, a marketing funnel. More precisely a digital marketing funnel aiming to support the c...
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