Buscador de Tesis y publicaciones académicas

Social media as a communication channel – Is it possible to build a digital brand and generate revenue streams simultaneously by applying influencer marketing?

Geiser, Felix

DIGITAL MARKETING STRATEGIES FOR ENHANCING COMPETITIVE POSITIONING OF RETAIL CHAINS

Matyakubova, Aziza

This thesis investigates digital marketing strategies for enhancing competitive positioning of retail chains in Uzbekistan based on comprehensive analysis of 214 retail chain outlets across 8 major cities during 2021-2024 and customer behavioral data from 4,782 consumers.

Enhancing Bakery Business Through Accounting Implementation and Digital Marketing: A Community Service Approach

Rizal Mawardi · Chicilia Nova Yatna · Laras Rayi Saraswati · Ratih Cucu Salya · y 1 más

This community service program focuses on strengthening the capacity of Rose Sari Bakery, a small and medium enterprise (SME) located in Bogor, Indonesia. The bakery specializes in producing contemporary wet and dry cakes with premium ingredients and exclusive packaging but faces challenges in production, financial rec...

DIGITAL MARKETING AS A MARKETING SOLUTION FOR RUMAH JAMU MIRASA, SAWANGAN VILLAGE, LEKSONO, WONOSOBO

Muhamad Asif Maulana Akbar · M. Elfan Kaukab · Bahtiar Efendi · Nur Baiti Jannati · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) play an important role in Indonesia’s economy, particularly as major contributors to employment and the Gross Domestic Product (GDP). One of the promising MSMEs is Rumah Jamu Mirasa in Sawangan Village, Wonosobo Regency. However, this business faces challenges in its convent...

Estrategias de Marketing Digital en Empresas E-Commerce: Un acercamiento a la perspectiva del consumidor

Diego José Mena Mera · Mishell Estefany Angamarca Pillajo · Leonardo Gabriel Ballesteros López · Iván Fernando Silva Ordoñez

El E-Commerce como método de intercambio comercial para la adquisición de bienes, servicios o información por medio de plataformas virtuales, ha revolucionado los tradicionales modelos de negocios de las empresas del medio. El empleo de nuevas estrategias de marketing ajustadas a las plataformas virtuales, o mejor cono...

The Influence of Influencer Reviews, Affiliate Marketing, and Content Marketing on Sales at Robert Firdaus Shoe Store on Shopee

Al Akbar Himawan · Istian Kriya Almanfaluti

This study examines the influence of influencer, affiliate, and content marketing on sales volume at the Robert Firdaus Shoe Store on the Shopee platform. The population for this study consists of all customers who have ever purchased products from Robert Firdaus Shoe Store on the Shopee platform. Data from 150 respond...

Pengaruh Digital Marketing pada Pemilihan Fakultas Ekonomi dan Bisnis Universitas Ahmad Dahlan

Suryana Hendrawan

This study aims to analyze the influence of digital marketing consisting of websites, search engine optimization, digital advertising, affiliate and partnership marketing, online public relations, social networking, email marketing, consumer relationship management on the election decision of the Ahmad Dahlan Universit...

Pengaruh Social Loafing dan Self Management Terhadap Hasil Belajar Siswa Mata Pelajaran Digital Marketing Kelas XI BD SMK Negeri 6 Medan

Nurfebri Yanti Berutu · Randeska Manullang

Penelitian ini bertujuan untuk mengetahui pengaruh social loafing dan self management terhadap hasil belajar siswa mata pelajaran digital marketing kelas XI BD SMK Negeri 6 Medan. Populasi dalam penelitian ini berjumlah 66 siswa. Teknik pengambilan sampel dilakukan dengan menggunakan total sampling, sehingga seluruh po...

Effect of ICT Utilization on the Efficiency of Rice Marketing in Ogbomoso North, Oyo State, Nigeria

Taiwo Akinkunmi Mojeed · Babarinde Taofeek Olajide · Oladejo Babatunde John · Opeoluwa Olumakinwa Adebayo · y 3 más

This study examines the impact of ICT utilization on the efficiency of rice marketing in the Ogbomoso North Local Government Area, Oyo State, Nigeria. It highlights the role of ICT tools, such as digital payment systems, mobile phones, and radio, in facilitating real-time information exchange and improving marketing ef...

Promoción de revistas académicas en los medios sociales

Natalia Arroyo-Vázquez

[ES] En el ámbito académico han cobrado interés las altmétricas para describir las dinámicas de la difusión de la investigación en los medios sociales. Para que esta difusión alcance los mejores resultados posibles las revistas académicas están empleando técnicas de marketing digital y de marketing de contenidos. En el...