Buscador de Tesis y publicaciones académicas

Integrate sustainability into your digital marketing strategy

Orpana Taina

Craft-Based Digital Entrepreneurial Marketing (CDEM)

oyedele, adesegun

Data set for Craft-Based Digital Entrepreneurial Marketing (CDEM)

Best Digital Marketing Course in Kerala with Placement Support

Best Digital Marketing Course in Kerala

Top-rated digital marketing training institute in Kerala offering practical courses with expert mentors, real-time projects, and guaranteed placement support. Learn SEO, Google Ads, social media marketing, content marketing, and more – perfect for students, job seekers, and entrepreneurs aiming to build a strong digita...

Digital Marketing Strategies And Their Impact On Customer Loyalty In The Chinese Catering Industry

Long Liying · Tatchapong Sattabut · Nusanee Meekaewkunchorn · Chaiyawit Muangmee

The catering industry is undergoing a remarkable transformation driven by digital advancements and evolving consumer behaviors, with increasing reliance on digital platforms for restaurant discovery and interaction. The objective of this study is to evaluate the impact of digital marketing techniques and customer digit...

THEORETICAL APPROACHES TO EVALUATING THE EFFECTIVENESS OF DIGITAL MARKETING IN TRANSFORMING THE FINANCIAL MANAGEMENT SYSTEM

Associate Professor of Tashkent Financial Institute Sobirjonov Sanjar Sobirjonovich

This article presents the theoretical views of scientists regarding the correct evaluation of the possibilities of effective digital marketing in the process of transforming the financial management system in the activities of business entities and its use. Key words: financial management, digital marketing, marketing...

PENGARUH DIGITAL MARKETING, MARKETING ABILITY, DAN KOMPETEN MARKETING TERHADAP MARKETING PERFORMANCE PADA PELAKU UMKM

Agustini Tanjung · Arief Fatuhir Rahman · Raden Ahmad Syailendra

ABSTRAKPerkembangan teknologi digital telah membawa perubahan besarterhadap aktivitas pemasaran, terutama bagi pelaku Usaha Mikro,Kecil, dan Menengah (UMKM). Pemanfaatan digital marketingmenjadi salah satu strategi yang banyak digunakan untukmeningkatkan jangkauan pasar dan efektivitas promosi. Selainfaktor teknologi,...

Study On Digital Marketing

T.Nithya Devi

Digital marketing is the avenue of electronic communication which is used by the marketers to endorse the goods and the services towards the marketplace. The supreme purpose of digital marketing is concerned with consumers and allows the customers to intermingle with the product by digital media. This editorial concent...

An empirical analysis of digital content marketing models in Baijiu enterprises: Operational logic and optimization paths

TIAN Wuxu, TONG Jun

With the rapid development of the digital economy, the digital content marketing of Baijiu enterprises has become a critical strategy for enhancing the brand competitiveness. The operational logic and optimization paths of digital content marketing models were explored by an empirical analysis of the digital marketing...

Dataset of Digital Marketing Strategy in a Digital Marketing Agency Startup

Rizky, Hafizh Alva · Purnomo, Agung

Research data set on digital marketing strategy in a digital marketing agency startup. This data set contains interview protocols; verbatim interview; and triangulation validation. The study used a single-case study of the marketing agency startup Jendela Cerita in Malang, Indonesia, in 2024. This qualitative research...

THE DIGITAL MARKETING COMMUNICATION TOOLS ANALYSIS

Abdulakhatov Muzaffarjon · Eshmurodova Malikabonu · Husanova Marjona · Odiljonov Ikromjon · y 2 más

This paper conducts an analysis of digital marketing communication tools, exploring the diverse array of platforms and strategies employed by businesses to engage with their target audiences in the digital landscape. The study delves into the evolving dynamics of digital marketing, investigating the role of tools such...