Buscador de Tesis y publicaciones académicas

EMERGING LEGAL CHALLENGES IN DIGITAL MARKETING: CONSUMER PROTECTION, DATA PRIVACY, AND REGULATORY COMPLIANCE IN THE DIGITAL ECONOMY

Rajat Umrey · Dr. Richa Singh

Digital Empowerment:Improving Dasawisma's Capabilities in Online Marketing and Sales Through the Marketplace

Ridwan Raafi’udin* · Neny Rosmawarni · Catur Nugrahaeni Puspita Dewi · Fajar Edyana

This community service activity aims to improve the capabilities of dasawisma women in RW 10, Ciracas Village, Ciracas District, East Jakarta in digital marketing and online sales through the marketplace platform. Through a series of practical trainings, participants have been given an in-depth understanding of digital...

Factors Effecting Adoption of Information and Communication Technology for Business Promotion by Micro Entrepreneurs of Rural South Odisha – The SEM Approach.

Rahul Goel

It is well known that Information, and communication technology, (ICT) has, in many ways, improved the quality of life. It has also changed the way businesses promote themselves. Application of Information and communication technology for business promotion is often termed as Digital Marketing. It is a very effective t...

School of Advanced Engineering Studies in Digital Engineering: Promotion of the Technological Direction “Digital Engineering” (Hi-Tech & PR & Marketing) Part 1. Tools of the School of Advanced Engineering in terms of marketing and PR

Alexey Ivanovich Borovkov · Oleg Igorevich Rozhdestvenskiy · Dmitry Sergeevich Sachava · Dmitry Vasilyevich Shamanskiy

This article is the first part of the work on the description of the concept and results of the implementation of the marketing and PR strategy of the SPbPU PISH "Digital Engineering" within the framework of the federal project "Advanced Engineering Schools". The first part of the work presents the main tools for popul...

Digital marketing optimization for MSMEs in Tonjong Village, Serang Regency

Ombi Romli · Ivan Issa Fathony

Digital transformation in Indonesia has encouraged Micro, Small and Medium Enterprises (MSMEs) to adapt to changing times. This community service aims to improve the knowledge and skills of MSMEs in Tonjong Village, Kramatwatu District, Serang Regency regarding digital marketing to promote products. The implementation...

The Impact of Digitalization, Marketing, and Branding on Banking Operations and Customer Experience — A Case Study of the Cooperative Bank of Kenya Ltd

Dr. Michael Steven Juma, DBA · Pauline Awino Owino · Johnson Olatunde Olaniyan Ph.D.

The purpose of this article is twofold: (i) to examine the impact of digitalization, marketing, and strong branding on the profitability and growth of the Cooperative Bank of Kenya within the banking sector; and (ii) to evaluate the systems, approaches, and tools adopted by the bank to achieve digital operational effic...

Pemberdayaan UMKM melalui Integrasi Digital Marketing dan Sistem Pembayaran Digital (QRIS dan Agen BNI 46) di Kecamatan Cipayung Kota Depok

Corie Arimani · Rosadi Fatahillah · Estha Wulandari · Tiara Pratama · y 1 más

This community service program aims to empower MSMEs in Cipayung District, Depok City through the integration of digital marketing and digital payment systems based on QRIS and BNI 46 Agents. The problems faced by MSME actors include limited use of social media for marketing, low use of digital transactions, and minima...

Evaluating the Role of the Marketing Managers in the Management Process of Marketing : The Case of the Textile Industry in Jordan

HUSSEIN EL-OMARI

MSMES MARKET EXPANSION STRATEGY: SYNERGY OF HALAL CERTIFICATION AND DIGITAL MARKETING

Novalini Jailani · Rizky Andrean · Khairul Anwar · Muhammad Ali Gunawan

This study explores the strategic approach of combining Halal certification and digital marketing to enhance market expansion for Micro, Small, and Medium Enterprises (MSMEs). This study investigates how the synergy between Halal certification and digital marketing can be a dual strategy to penetrate new markets and in...

Digitalisasi Batik Lokal melalui Inovasi Strategi Digital Marketing dan Smart Website Management untuk Meningkatkan Daya Saing KUB Batik Pringmas

Chusnul Hidayat · Paradise Paradise · Maliana Puspa Arum

Program pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing KUB Batik Pringmas melalui penerapan digitalisasi batik lokal berbasis inovasi strategi digital marketing dan smart website management. Permasalahan utama yang dihadapi mitra meliputi rendahnya visibilitas produk batik di ruang digital, keterbata...