Buscador de Tesis y publicaciones académicas

Utilization of google sites as a web-based digital marketing platform web-based digital marketing platform for MSMEs as an innovative solution to improve competitiveness competitiveness in the digital era

Hadirat Berkat Zalukhu · Try Sepakat Zalukhu · Firdaus Sibohou Zega · Four Steven Lase

Background: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economic development, particularly in urban areas like Banjarmasin. However, their ability to compete in the digital era remains limited due to low adoption of digital marketing strategies. This study aims to examine the potenti...

Plan de marketing digital: Centro de formación artística COMPAZ

Gerena García, Lina María

El siguiente trabajo es una propuesta de plan de marketing digital para la empresa Centro de Formación Artística Compaz. Se desarrolla mediante el análisis de la situación actual interna y externa de la compañía, a través de metodología DOFA y análisis de competencia. Así mismo, se identifican los perfiles de clientes...

Pelatihan Penyusunan Pembukuan Keuangan dan Digital Marketing pada Usaha Banten Upakara Ibu Mangku Karta di Kota Denpasar

Putu Eny Suhardiyani · I Putu Widyarsana

This community service program aims to enhance the partner's business management skills for ceremonial offerings through financial bookkeeping and digital marketing training. The methods include training on financial bookkeeping using the Paper.id application, designing business logos and banners, and digital marketing...

Digital Marketing and Innovation Boost Marketing Performance in Small Food Processing Enterprises

Humam Santosa Utomo · Hendro Widjanarko · null Susanta · null Suratna

Efektivitas Strategi Digital Marketing terhadap Peningkatan Minat Beli Konsumen Kopi Manipi

Andi Nur Fadliah L · Nurhapsa Nurhapsa · Andi Sitti Halimah · Abdul Asiz Ambar · y 1 más

Penelitian ini bertujuan untuk mendeskripsikan penerapan strategi digital marketing serta menganalisis efektivitasnya dalam meningkatkan minat beli konsumen terhadap Kopi Manipi di Kabupaten Bulukumba. Perkembangan teknologi digital telah mendorong perubahan signifikan dalam pola pemasaran, termasuk pada sektor agribis...

Digital Marketing Plan for CubiCasa OY USA

Zaikauskas, Adomas · Correia, Ricardo · Cunha, Carlos R.

The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market. Specifically, the following topics are addressed during the analysis: external and internal examination o...

DIGITAL MARKETING STRATEGIES IN TOURISM MANAGEMENT

Qurbonov, Muhammad

In an age defined by connectivity and digital transformation, the realm of tourism management is undergoing a profound evolution. Digital marketing strategies have emerged as indispensable tools in this landscape, reshaping how destinations are discovered, experiences are shared, and travel decisions are made. The conv...

A produção de conteúdo na promoção dos destinos do operador turístico Inovtravel

Pavão, Mariana Barreira

ABSTRACT: The objective of this project is to critically evaluate the digital marketing tools used by the tour operator Inovtravel (“the company”), with a focus on its written content. The intended goal of this project is to prove that producing well-written, relevant content is not only essential in the promotion of t...

Improving MSME Performance Based on Digital Marketing, Intellectual Capital, Product Innovation and Competitive Advantage

Sintha Wahyu Arista · Sigit Hermawan

Research aims: Using influence and route analysis tests, this study will examine how digital marketing, intellectual capital, item innovation, and competitive advantage have been used to boost the achievement of micro, small, and medium-sized enterprises (MSMEs).Design/Methodology/Approach: The researchers in this stud...

Conquering Generation Z in Morocco: Mastering the Keys to Marketing 4.0 Conquérir la génération Z au Maroc : maîtriser les clés du marketing 4.0

Mansouri, Mohamed · EL KHOUILDI, Younes · Maoulainine, Naama · Cheklekbire, Malainine

Cette étude explore les stratégies de marketing digital pour atteindre la génération Z au Maroc dans le contexte du marketing 4.0. Elle analyse l'évolution du comportement des consommateurs à l'ère digitale, en se concentrant sur les caractéristiques uniques de la génération Z en tant que digital natives. L'étude met e...