Buscador de Tesis y publicaciones académicas

Artículo 2024 Acceso abierto Revisado por pares 2 citas

DIGITAL MARKETING FEATURES IN TIK TOK INFLUENCE PURCHASE DECISION: A STUDY AMONG USIM STUDENTS

Nurul Wahidah Jumali · Norsimaa Mustaffa

Due to the rise of social media, it has become a popular medium for marketers to generate qualified leads, launch new products, communicate with target audiences, and increase brand awareness quickly and effectively. Advancement of technology with the existence of the internet enable globally transmitted information in...

4. Education economics and business social sciences

• Universiti Sains Islam Malaysia
• DOI: 10.33102/jcicom.vol3no2.90

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Tesis de maestría 2021 Acceso abierto

Optimization on digital marketing: Sentimental analysis of scraping Twitter data

Mert, Alben

Bu çalışma, günümüzün en etkili ve modern pazarlama aracı olan dijital pazarlama tekniklerii ile ilgilidir. Günümüzde şirketler potansiyel müşteriye en etkIin şeklide ulaşmak amacıyla en hızlı ve global yöntem olan dijital pazarlama yolunu kullanmaktadırlar. Son zamanlarda internet kullanıcı sayısı gün geçtikçe artmakt...

Optimization Social media Sentiment analysis media and communications

• Sosyal Bilimler Enstitüsü
• English

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Tesis de maestría 2021 Acceso abierto

O impacto do realtime marketing no engagement da marca Control no Instagram

Paulo, Ana Rita Branco

Numa altura em que as redes sociais têm uma presença relevante no mundo e consequentemente, no mundo empresarial, o desafio assenta em tirar o melhor partido delas. O Marketing Digital tem vindo a oferecer novas estratégias e ferramentas que permitem às marcas aumentar a sua pegada digital e construir uma comunidade on...

Social media Marketing Engagement Real Time Marketing

• Portugal
• Portuguese

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Artículo 2023 Acceso abierto Revisado por pares 9 citas

Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity

Damianos P. Sakas · Dimitrios P. Reklitis · Marina C. Terzi

To acquire competitive differentiation nowadays, logistics businesses must adopt novel strategies. Logistics companies have to consider whether redesigning their marketing plan based on client social media activity and website activity might increase the effectiveness of their digital marketing strategy. Insights from...

economics and business social sciences

• MDPI AG
• English
• DOI: 10.3390/electronics12112443

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Artículo 2025 Acceso abierto Revisado por pares 2 citas

Digital marketing techniques within online food retail platforms: a scoping review

Gupta, Adyya · Huggins, Catherine E. · Salahshoornezhad, Sara · Bennett, Rebecca · y 2 más

Abstract Background There is growing evidence that online food retail platforms (online food delivery, online grocery and meal kits) use a range of marketing techniques to promote unhealthy foods (energy-dense and nutrient-poor) to influence consumers’ food choices and food purchases. However, existing literature on th...

Marketing Internet Food Preferences Food

• Springer Science and Business Media LLC
• English
• DOI: 10.1186/s12916-025-04553-6

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Artículo 2026 Acceso abierto Revisado por pares

Dampak Influencer Marketing dan Persepsi Konsumen terhadap Loyalitas Merek melalui Customer Engagement di Produk Maybelline di Bali via TikTok Shop

Nabila Rahma Badaraf · Ni Nyoman Sri Wisudawati

Digital transformation has changed how customers interact with brands, especially in the cosmetics sector. Influencer marketing is crucial to boosting client loyalty and improving brand image. This study tries to look into the impact of an influencer marketing and brand perception on customer loyalty of Maybelline prod...

media and communications social sciences

• Universitas Batanghari Jambi
• DOI: 10.33087/jmas.v11i1.2323

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Tesis de licenciatura 2022 Acceso abierto

ULOGA DIGITALNOG MARKETINGA U POZICIONIRANJU INOVATIVNIH PROIZVODA NA TRŽIŠTU NA PRIMJERU „MUSHROOM CUPS“ HRVATSKA : završni rad

Pinjuh, Pamela

With the advent of the Internet, electronic and digital technology, the company's business process has completely changed. Today, it is almost impossible to imagine any sphere of life without the Internet and its business, therefore marketing has also adapted to these conditions. Between the company and the customer, t...

DRUŠTVENE ZNANOSTI. Ekonomija. Marketing. digitalni marketing social sciences Mushroom Cups Hrvatska

• Sveučilište u Splitu. Ekonomski fakultet.
• Croatia
• Croatian

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Other 2022 Acceso abierto

O mercado fotográfico nos tempos do Instagram.

Costa, Esther Barros da

This dissertation aims to study how photography is used on Instagram's social digital network as a communication element and portfolio for professional photographers. The changes that have occurred in the production and circulation of images on the Internet were analyzed, having as object of the analysis the digital ma...

Dissertations Instagram (Signature) Photojournalism Marketing na Internet

• Universidade Católica de Pernambuco
• Portuguese

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Tesis de maestría 2018 Acceso abierto

Characteristics of successful online marketing strategies in small and medium sized enterprises: A multiple case study

Rautela, Devashish

It is essential that companies structure KPIs that are aligned, attainable, acute, accurate, actionable, and alive to influence consumers and influence their business. By measuring the key performance indicators, digital marketing can change the course of SMEs and increase their profitability. This is an analytical stu...

key performance indicators (KPIs) online marketing Master's Degree Programme in Business Competence 658

• Finland
• English

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Artículo 2022 Acceso abierto Revisado por pares 7 citas

Efektivitas Penggunaan Media Sosial Sebagai Sarana Promosi dan Pemasaran pada UMKM Sablon Anggi Screen di Era Digital

M. Wildan Alfaridzi · Puji Pramesti · Budi Harto · Rita Komalasari · y 1 más

This study aims to find out how the use of social media as a means of promotion and marketing forMSMEs Anggi Screen in developing their business in this digital era, which we know where the developmentof digital technology today has provided many conveniences in human life, without exception in shaping theeffectiveness...

media and communications social sciences

• Universitas Persada Indonesia Y.A.I
• DOI: 10.37817/ikra-ithabdimas.v6i2.2408

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