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In late 2022, the new AI tool, ChatGPT, was introduced. It is an AI-model that uses machine learning to generate human-like responses on a large scale. The rapid rise of ChatGPT has resulted in a lack of sufficient knowledge about the effect that ChatGPT will have on digital marketing practices. Therefore, this study i...
This study aims to determine of product quality, financial literacy, digital literacy, financial manajemen, and digital marketing on the profitability of MSME businesses in Kupang city. The number of research samples was 50 MSME actors in Kupang City who were obtained using a purposive sampling method. The analysis tec...
economics and businesssocial sciences8. Economic growth
It is essential that companies structure KPIs that are aligned, attainable, acute, accurate, actionable, and alive to influence consumers and influence their business. By measuring the key performance indicators, digital marketing can change the course of SMEs and increase their profitability. This is an analytical stu...
key performance indicators (KPIs)online marketingMaster's Degree Programme in Business Competence658
M. Wildan Alfaridzi · Puji Pramesti · Budi Harto · Rita Komalasari · y 1 más
This study aims to find out how the use of social media as a means of promotion and marketing forMSMEs Anggi Screen in developing their business in this digital era, which we know where the developmentof digital technology today has provided many conveniences in human life, without exception in shaping theeffectiveness...
Instagram has emerged as a crucial tool for social media marketing, as it enables businesses to connect with their target audience in the contemporary digital landscape. This study examines the most effective strategies businesses have employed to enhance audience engagement and growth on Instagram. A qualitative techn...
Carmen Acatrinei · Ingrid Georgeta Apostol · Lucia Nicoleta Barbu · Raluca-Giorgiana Chivu (Popa) · y 1 más
This article explores the integration of artificial intelligence (AI) in digital marketing through social and mobile networks and its role in fostering sustainable consumer behavior. AI enhances personalization, sentiment analysis, and campaign automation, reshaping marketing dynamics and enabling brands to engage inte...
sustainability in digital strategyAI acceptancesustainable consumer behaviorsocial media marketing
Kampanye #SamyangChallenge adalah kampanye yang paling banyak diikuti oleh digital natives Indonesia pada media sosial Youtube dan Indonesia pun menjadi salah satu negara pengakses Youtube terbesar se-Asia Pasifik. Berdasarkan hal tersebut, peneliti ingin melihat sejauh mana online marketing campaign #SamyangChallenge...
Figueiredo, Fátima · Gonçalves, Maria José Angélico · Teixeira, Sandrina
Data generation is currently expanding at an astonishing pace, and the function of marketing is becoming increasingly sophisticated and customized. Companies seek to understand their internal corporate environment and externalities and to exponentially enhance their marketing power. This study aims to understand the in...
Big Databibliometric analysisDigital marketingeconomics and business
The study aims to examine the publications related to digital marketing published in 1985- 2021 with the social network analysis method and to reveal the research trends in the digital marketing field. For this aim, publications with “digital marketing” in the title were scanned in the Scopus database. In the study, bi...
İşletme9. Industry and infrastructuresocial sciences11. Sustainability
A web como contexto de possibilidades de comunicação e interação informacional permite potencializar os equipamentos culturais como Arquivos e Bibliotecas Públicas Estaduais no contexto de visibilidade e participação democrática. Os arquivos e bibliotecas podem utilizar de um arcabouço de marketing digital para aproxim...
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