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Asmar Yulastri · Ganefri Ganefri · Elfizon Elfizon · Feri Ferdian · y 1 más
This study aims to optimize digital marketing strategies to enhance the competitiveness of Small and Medium Enterprises (SMEs) in Balai Kaliki Tourism Village, Payakumbuh City, West Sumatra. The research is grounded in the crucial role of SMEs in driving local economic development while facing challenges related to lim...
Muhammad Azharuddin · Nina Dwi Setyaningsih · Hanim Misbah
The rapid expansion of digital economies has intensified the need to align marketing innovations with Shariah ethical principles. This study systematically reviews and synthesizes scholarly developments on Shariah-compliant marketing within digital environments by integrating literature from Islamic finance, governance...
The purpose of the study is to substantiate the theoretical foundations and analyze the features of the interaction between leadership and HR marketing as key drivers of effective human resource management in the context of the digital transformation of the business environment. The article aims to determine how modern...
null Muhammad Sinar Randi · null Nur Hijryati Waisa · null Salsabila Aulia · null Winy Wiranti · y 1 más
This study aims to analyze the application of digital marketing in marketing basreng snacks in the UIN Sumatera Utara Campus environment. Qualitative descriptive methods are used to document the marketing process from purchasing raw materials to distribution. With a capital of IDR 70,000.00, which includes raw material...
This study examines the challenges and opportunities associated with marketing educational services in a multilingual society, with particular focus on language institutes in Nigeria. Nigeria’s linguistic diversity, characterized by the coexistence of indigenous languages, English, and foreign languages, presents both...
null Dilla Salsabilla · null Rosita Nur Awaliyah · null Ranti Widia · null Mukhlis Joko Wicaksono · y 4 más
Micro, Small, and Medium Enterprises (MSMEs) play an essential role in supporting economic growth. However, many MSMEs still face challenges in developing strong brand identities and utilizing digital platforms for marketing. This community service program aimed to optimize the branding and digital marketing of Docreth...
Este relatório de estágio aborda a melhoria da presença digital das empresas através de estratégias digitais, focando-se na auditoria de sites, no SEO, no marketing digital e no engagement nas redes sociais. O objetivo foi analisar a eficácia dessas práticas no desempenho das empresas, ou seja, explorar a importância d...
E-mail MarketingAuditoria de sitesMarketing digitalEngajamento nas Redes Sociais
This article discusses about researches on industrial marketing. It is designated to provide more understanding correlated with researches conducted in industrial marketing. Literature reviews are expected to provide support to researchers in performing future researches. Literature review is employed for this article....
Adis Audiana Syafri · Putu Haskara Wijana · Ni Luh Putu Daniella Santika Dewi · I Wayan Eka Mahendra · y 2 más
One of the centers for ornamental plants in Bali is located in Petiga Village. However, the marketing of ornamental plants in Petiga Village has not yet embraced digital methods, limiting its reach primarily to the local market. The objective of this community service project is to introduce and train groups of women f...
This study aims to develop and optimize digital marketing strategies through an e-commerce–based system for the Charming Charlotte accessories business in order to enhance sales effectiveness and competitive advantage. The problems identified include the limited use of marketing media that rely solely on social media,...
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