Buscador de Tesis y publicaciones académicas

Gesture interaction improves the human-computer interaction model of digital marketing

Xiangmin Tai

The Digital Leap: A Phenomenological Inquiry into Culinary MSMEs Marketing in Malang

Nurul Hildha Afifa · Heri Pratikto · Titis Shinta Dhewi

This research explores the phenomenon of digital marketing adoption by culinary MSMEs in Malang City using a transcendental phenomenological approach. The study aims to understand the implementation of digital marketing strategies, identify digitalization models, and analyze their impact on business development. Data w...

Brand Engagement Optimization: A Digital Marketing Approach in Changing Public Perception of the Directorate General of Customs and Excise

Yogi Darminto

This study aims to analyze the effectiveness of digital marketing strategies in increasing public perception of the Directorate General of Customs and Excise (DJBC) of Indonesia. As an important institution in national economic stability, DJBC has a dual role as a collector of state revenue, a trade facilitator, and an...

Effectiveness of digital marketing and its value in new ventures

Tarazona-Montoya, Raul · García-Agreda, Sergio · Devece Carañana, Carlos Alberto · Llopis-Albert, Carlos

AbstractThis paper analyzes the effect of digital marketing and cluster membership on the entrepreneurship and performance of dental clinics in Colombia. The use of different digital marketing tools in dental clinics is evaluated, and the effect of these tools on the creation of new markets, and clinics’ services and g...

Crowdfunding as a Strategy for the Convergence of Digital and Traditional Forms of Marketing

V. S. Chernukhin

The purpose. To reveal the potential of using crowdfunding for marketing purposes. The paper considers the concept of crowdfunding, the history of its emergence, the formation of its modern model as a result of digitalization, describes the modern model of crowdfunding and identifies the benefits that startups get from...

The Impact of Adopting Guerrilla Marketing on Increasing the Market Share of EgyptAir Airlines

Ahmed Hammad

The market share that an airline companies has, depends on the marketing process of its products and services. Adopting untraditional ways of marketing can be one of the key factors towards achieving success for these companies. This research aims at clarifying the impact that guerrilla marketing can play as an untradi...

The Role of Artificial Intelligence in Modern Marketing

Autoría no especificada

Neuro Marketing: The Science of Consumer Behavior

Autoría no especificada

Marketing Mix in a Digital, Green and Volatile Era

Autoría no especificada

TOʻQIMACHILIK KORXONALARINING MARKETING DASTURLARINI RAQAMLASHTIRISH ASOSIDA SAMARADORLIGINI OSHIRISH YOʻLLARI

Ikramova Taxmina Latifovna

The article examines the importance and ways of increasing the efficiency of marketing programs in the context of economic digitalization, with a focus on textile and garment enterprises. It is emphasized that marketing programs are a key tool for achievin g tactical business goals. The study shows that the application...