Buscador de Tesis y publicaciones académicas

Integrated Marketing Communication in Building Brand Equity in the Social Media Era

Ani Purwati · Nafiah Ariyani

Social media provides a great opportunity for companies or brand owners and sellers to build and increase brand awareness, brand association, brand loyalty, perceived quality, and proprietary assets through Integrated Marketing Communication. This study adopts a qualitative approach with a literature review and content...

RELATIONAL MARKETING AND MANAGEMENT MODELS OF LEAN MANUFACTURING CONCEPTS IN THE AGE OF DIGITALIZATION

O. V. Sadchenko · M. Śleziak · J. Dec

The article examines the main relational marketing approaches in the context of environmentally-oriented production. This study focuses on the implementation of lean marketing in manufacturing processes using Industry 4.0 technologies. This study analyzes the concepts of lean production, aimed at eliminating waste, opt...

Proposed Marketing Strategy to Attract Potential Customers and Increase Revenue through Product Diversification in Resik Wangi Auto Detailing

Daffa Prasetya, Putra · G.N. Sandhy, Widyasthana

The automotive detailing industry in South Jakarta is experiencing heightened competition, impacting the revenue of Resik Wangi Auto Detailing. This thesis investigates the factors contributing to the revenue decline and proposes a comprehensive marketing strategy focused on product diversification and digital marketin...

Principles of Consumer Behavior and Marketing Management

Autoría no especificada

Principles of Consumer Behavior and Marketing Management provides a comprehensive understanding of the factors that influence consumer decisions and the principles used by organizations to manage marketing activities effectively. The book explains important concepts related to consumer needs, motivation, perception, le...

Marketing Agility: A Critical Review of Literature

Evans Ojiambo Onditi

The current business environment is highly dynamic, with frequent changes in customer needs and technology. The success of business firms in such a scenario depends on their ability to adopt and engage in agile marketing practices. This article offers a critical review of existing literature on the concept of marketing...

Augmented Reality vs. Traditional Marketing in Online Platforms: A Comparative Analysis

KUMARI KRISHNA R.C, Dr. E. NAFEZA

Quick digitization of electronic trading requires innovative solutions to increase consumers' involvement and solutions to sensory restrictions on online shopping. Augmented reality technology (AR) offers potential drugs by integrating virtual elements into the real world environment and enriches user experience with i...

Effectiveness of Influencer Marketing Using Data-Driven Insights

Autoría no especificada

Consumer Perception of Brands Towards Social Media Marketing

Autoría no especificada

Dampak Strategi Kampanye Digital Marketing terhadap Peningkatan Kunjungan pada Taman Botani Sukorambi Jember

Alifian Rizzalul Ahmad · Ningrum Suryadinata · Jesika Wanda Aprilia

Taman Botani Sukorambi di Kabupaten Jember merupakan destinasi agrowisata yang memiliki potensi besar melalui konsep edukatif dan alami, namun jumlah kunjungan wisatawan masih berfluktuasi sehingga menunjukkan belum optimalnya strategi promosi yang diterapkan. Dalam konteks perkembangan teknologi digital, strategi kamp...

Theoretical Perspectives on the Integration of Data Mining and Artificial Intelligence in Digital Marketing: A Framework for Consumer Insights and Strategic Decision-Making

Pattanayak, Dr. Subrat Prasad · Nayak, Jhelam

In the rapidly evolving landscape of digital marketing, organizations are inundated with massive volumes of consumer data, ranging from transactional records to social media interactions. While traditional marketing approaches rely heavily on intuition and historical trends, the integration of Data Mining (DM) and Arti...