Buscador de Tesis y publicaciones académicas

Tesis de maestría 2017 Acceso abierto

Do Facebook ao LinkedIn: a influência das redes sociais em pequenas e médias empresas

Neto, Marléne Loureiro Simões

O presente relatório de estágio, resultante de um estágio curricular no departamento de Marketing, Publicidade e Comunicação na empresa holandesa de e-commerce Ontwerpeencase, visa demonstrar qual a relação que as PMEs têm com as redes sociais e qual o impacto que as mesmas representam nos seus negócios, bem como quais...

media and communications e-Commerce Marketing Digital social sciences

• Portugal
• Portuguese

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Analisis Pengaruh Influencer Marketing, Social Media Marketing dan Brand Image terhadap Keputusan Pembelian Produk Garnier di Tiktok Shop (Survei pada Generasi Z di Kota Bandung)

Faizal Wahyudi · Ezra Karamang · Ridlwan Muttaqin

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh Influencer Marketing, Social Media Marketing, dan Brand Image terhadap Keputusan Pembelian konsumen. Perkembangan teknologi digital dan penetrasi media sosial yang semakin masif telah mendorong perubahan perilaku konsumen dalam mencari informasi, mengeval...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/riggs.v4i4.5040

Leer el documento

Artículo 2024 Acceso abierto Revisado por pares

STRATEGI PROMOSI MELALUI MEDIA DIGITAL UNTUK MENINGKATKAN KINERJA PEMASARAN PADA TOKO FELAUSHOP SUMBAWA BESAR

Roos Nana Sucihati · Kartini Inesti Londa

This study aims to know the promotional strategies through digital media to improve marketing performance at the Felaushop Store Sumbawa Besar. The type of this study was descriptive used to describe promotional strategies through digital media to improve marketing performance at Felaushop Store Sumbawa Besar. The type...

economics and business social sciences

• Universitas Samawa
• DOI: 10.58406/samalewa.v4i1.1596

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Pengaruh Digital Marketing dan Viral Marketing terhadap Keputusan Pembelian Facial Wash Kahf di Tokopedia (Studi Kasus pada Mahasiswa Prodi Teknik Mesin Politeknik Negeri Medan)

Supri Panjaitan · Amrin Mulia Utama Nasution · Hesti Sabrina

This research aims to determine the Influence of Digital Marketing and Viral Marketing on the Purchase Decision of Kahf Facial Wash on Tokopedia (Case Study on Students of the Mechanical Engineering Program at the Medan State Polytechnic). The type of research used in this study is a quantitative approach. The sampling...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/riggs.v5i1.6505

Leer el documento

Artículo 2024 Acceso abierto Revisado por pares 1 cita

Digital marketing as an element of sustainable development: trends, challenges and opportunities

R.A. Dadabaeva · F.S. Jamoliddinov

In the intersection of digital marketing and sustainability, emerging trends and innovations are shaping the landscape as businesses increasingly recognize the importance of environmental and social responsibility. The article is devoted to the impact of digital marketing solutions on the process of achieving sustainab...

corporate social responsibility environmental responsibility 9. Industry and infrastructure content marketing

• Ural State University of Economics
• Russian
• DOI: 10.29141/2949-477x-2024-3-1-6

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

E marketing for Indonesia Coffee Famer Using UTAUT2

Yanty Faradillah · Syarilla Iryani Ahmad Saany · Yousef A Baker El-Ebiary

This study investigates the acceptance and usage of e-marketing among Indonesian coffee farmers using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. With the rapid growth of digital platforms, e-marketing offers unique opportunities for coffee farmers to expand their market reach, increase sal...

economics and business social sciences

• Yayasan Banu Samsudin
• DOI: 10.59613/journaloftechnologyandengineering.v2i2.189

Leer el documento

Artículo 2025 Acceso abierto

Content Marketing and Customer Loyalty: The Role of Engagement in Culinary SMEs in the Digital Era

Ifin Naim · Wa Ode Nursaadha Rajuddin

This study investigates the effect of content marketing on customer loyalty through the mediating role of customer engagement in the context of culinary MSMEs in the digital era. Using a quantitative approach and structural equation modeling (PLS-SEM) with data from 200 respondents, the results reveal that content mark...

customer engagement Accounting. Bookkeeping content marketing customer loyalty

• Universitas Kristen Indonesian Paulus
• English

Leer el documento

Artículo 2025 Acceso abierto Revisado por pares

Analisis Pengaruh Strategi Pemasaran Online Usaha Dimsum Mentai Munchmansion.Id terhadap Keputusan Pembelian Konsumen

null Adelina Lubis · null T. Teviana · null Saffanah Alya Zahra

Digital marketing has become a key factor in enhancing the competitiveness of culinary businesses, including Dimsum Mentai Munchmansion. Id. This research analyzes the impact of online marketing strategies on consumer purchasing decisions through a qualitative approach via interviews and observations. The findings reve...

economics and business social sciences

• Politeknik Pratama Purwokerto
• DOI: 10.55606/optimal.v5i3.7377

Leer el documento

Artículo 2026 Acceso abierto Revisado por pares

Marketing Strategy in Increasing Product Sales at PT Avipen Adhitama Industries in Tangerang City

null Haryantini · Priyantini Dewi

This study aims to analyze marketing strategies in increasing product sales at PT Avipen Adhitama Industries in Tangerang City. The research employs a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The results indicate that the company implements a...

• Lembaga Mitra Solusi Teknologi Informasi
• DOI: 10.59431/ijer.v6i1.636

Leer el documento

Other 2021 Acceso abierto

Digital marketing στη σύγχρονη εποχή

Autoría no especificada

Εισαγωγή: Τις δύο τελευταίες δεκαετίες, η ψηφιοποίηση έχει φέρει επανάσταση όχι μόνο στο μάρκετινγκ των καταναλωτών αλλά και στο βιομηχανικό μάρκετινγκ. Τόσο οι μελετητές βιομηχανικού μάρκετινγκ όσο και οι βιομηχανικοί έμποροι αναζητούν πληροφορίες για να κατανοήσουν πώς έχει δομηθεί και διαμορφωθεί η γνώση και η πρακτ...

Συμπεριφορά Καταναλωτή Ηλεκτρονικό μάρκετινγκ

• Greece
• el_GR

Leer el documento