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Fahrudin Pasolo · Mohammad Aldrin Akbar · Entar Sutisman · Imaduddin Imaduddin
This study aims to find out why MSMEs use Digital Platforms in marketing their products and identify what factors influence the sales of MSME products. The location in this study is in the city of Makassar, precisely in the MSME sector. Criteria for selecting informants in phenomenological research include that the inf...
Abstract: In the digital age, social media has transformed from a mere networking tool into a powerful marketing platform. This paper examines the strategic use of social media in modern marketing through an in-depth analysis of secondary data. Drawing insights from published reports, academic literature, and industry...
Dinar Anggraeni · Maysitha Fitri A Zahra · Daniel Simanjuntak
TikTok has emerged as a primary platform in digital marketing strategies, particularly for beauty products targeting a young and socially active audience. Its strengths lie in the ability to generate viral trends and in its algorithm, which actively promotes content distribution to wider audiences. These features make...
Arwin Rahmatullah · Heru Sutiono · Titik Kusmantini
Due to competition, universities in the Bandung Raya metropolitan area have integrated digital marketing into their curricula. This unique study investigates variables not previously explored in private universities. It aims to guide educational institutions in enhancing digital marketing strategies to attract prospect...
This study examines the importance of digital technology-based marketing as a strategy to develop Micro, Small and Medium Enterprises (MSME). The method used was the study of literature. The advancement of information technology is growing. Some MSME activities use information technology to launch their business. The i...
The rapid digital development has transformed traditional marketing into interactive social media-based marketing. One popular platform in Indonesia is Instagram, which offers various marketing features such as the collaboration feature. This study analyzes the effect of Instagram's collaboration feature on brand aware...
This study aims to analyze the marketing strategies of Cash Management System (CMS) services in Islamic banks in Indonesia. CMS is a digital banking innovation that plays an important role in improving the efficiency of financial transactions, particularly for corporate customers. This study employs a qualitative appro...
null Oyeronke Oluwatosin George · null Remilekun Enitan Dosumu · null Christiana Onyinyechi Makata
This paper presents a conceptual model for sustainable digital marketing in e-commerce, aimed at enhancing long-term consumer retention and driving revenue generation. The increasing consumer demand for ethically responsible and eco-friendly practices is reshaping the e-commerce landscape, necessitating businesses to a...
Purpose: This study examined the effect of affiliate marketing on the performance of selected small and medium automobile enterprises in Nairobi City County, Kenya. Methodology: Anchored on the Balanced Scorecard framework, the study adopted a descriptive research design. A census approach targeted 130 respondents draw...
Balanced ScorecardSME performanceautomobile enterpriseseconomics and business
El estudio tiene como objetivo plantear una solución digital para marketing online para el Caso: Programas Académicos de Postgrado de Chiclayo-Perú. El tipo de investigación es aplicada no experimental y el diseño descriptivo-explicativo. Se utilizó el modelo canvas como herramienta para conceptualizar el modelo de Neg...
social sciences378.17Comercio Electrónico -- Perú -- Chiclayo -- Tesis inéditaseducation
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