Buscador de Tesis y publicaciones académicas

Artículo 2025 Acceso abierto Revisado por pares

Peran Brand Image dalam Memediasi Pengaruh Digital Marketing, dan Product Quality terhadap Purchse Decision: Studi Produk Make Over di E- Commerce Shopee Kota Malang

Tria Najatul Muti · Fani Firmansyah

In the current digital era, technological advancements significantly influence consumer behavior, particularly through e-commerce platforms like Shopee. This study aims to analyze the impact of digital marketing and product quality on purchase decisions, with brand image serving as a mediating variable. Using a quantit...

economics and business social sciences

• Institut Agama Islam Nasional Laa Roiba Bogor
• DOI: 10.47467/elmal.v6i3.6698

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Artículo 2024 Acceso abierto Revisado por pares

The Influence of Organizational Culture, HR Competence, Digital Technology, and Marketing Strategy on MSME Development in the Era of Digital Transformation

Wahyu Wahyu · Yusnita Sari · Marissa Feronicha · Eka Handayani · y 1 más

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia play a strategic role in supporting the national economy but still face significant challenges in the digital transformation era. This study aims to analyze the synergy between organizational culture, human resource (HR) competencies, digital technology, and mar...

economics and business social sciences

• CV. UrbanGreen Central Media
• DOI: 10.55756/omnicode.v4i1.171

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Artículo 2026 Acceso abierto Revisado por pares

Penerapan Digital Marketing Sebagai Upaya Transformasi Bisnis Pada UMKM Dhapank Furnitur Di Desa Pecabean

Riyanto Fauziyah · Annisah Fauziyah · Nasya Dian Rosvita

Kegiatan Pengabdian Kepada Masyarakat (PKM) bertujuan untuk meningkatkan kemampuan mitra dalam menerapkan digital marketing melalui perkembangan identitas usaha guna memperkuat branding serta daya saing usaha. Kegiatan ini ditujukan kepada UMKM Dhapank Furnitur yang dikelola oleh pemilik usaha dan dibantu 3 tenaga kerj...

• LKP Karya Prima
• DOI: 10.62712/juribmas.v5i1.1281

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Artículo 2022 Acceso abierto Revisado por pares

5-Star Luxury Hotels’ Instagram Performance as a Digital Marketing Strategy during the Travelling Restriction

Desi Andriany · Ni Gusti Nyoman Suci Murni · Ni Nyoman Triyuni · Ni Made Sudarmini · y 1 más

Purpose: This study aims to enhance knowledge and improvement in online digital marketing, especially to increase domestic customers at 5-star luxury hotels in Nusa Dua, Bali, Indonesia.
 Research methods: Qualitative descriptive analysis technique is used to explain the development of digital marketing function t...

economics and business social sciences

• Yayasan Sinergi Widya Nusantara
• DOI: 10.58982/injogt.v3i2.210

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Artículo 2025 Acceso abierto Revisado por pares

Exploring Islamic Marketing Strategies Among Gen Z Entrepreneurs Using Social Media: A Case Study From STIE Balikpapan

Haryadi Jaka Susila

The increasing involvement of Generation Z university students in social media-based entrepreneurship reflects digital adaptation and ethical dilemmas regarding Islamic business conduct. This study explores how Gen Z student entrepreneurs from STIE Balikpapan apply Islamic marketing strategies while utilizing platforms...

• Manunggal Halim Jaya
• DOI: 10.52970/grmapb.v6i1.1595

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Artículo 2022 Acceso abierto Revisado por pares 4 citas

Hypercapitalism and Product Commodification through Digital-based Marketing Communications in Komodo National Park

null Lusia Vreyda Adveni · null Geofakta Razali

ABSTRACT Purpose: This research aims to analyze the value of hypercapitalism and product commodification through marketing communication strategies in one of Indonesia's flagship eco-tourism named Komodo National Park. Research methods: The approach used in this study is to review the literature review and conduct in-d...

media and communications social sciences psychology and cognitive sciences 14. Life underwater

• Politeknik Sahid
• DOI: 10.56743/ijothe.v1i2.14

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Artículo 2023 Acceso abierto Revisado por pares

Sosialisasi dan Pelatihan Digital Marketing sebagai Bentuk Promosi terhadap Peningkatan Daya Tarik Konsumen pada Produk Lokal

Agung Pambudi · Nurjanti Takarini

Local products in Indonesia are very diverse, but still underestimated by the Indonesian people assuming the quality is still not good. Digitalization of marketing applied in the promotion of local products will help change the stigma of the community on local products. Good and widespread promotion makes people know t...

economics and business social sciences

• Gayaku Publisher
• DOI: 10.58222/jurnalbesemah.v2i2.232

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Artículo 2026 Acceso abierto Revisado por pares

Pelatihan Digital Marketing, Branding, dan Manajemen Keuangan bagi UMKM Pasar Obor Klamana

Rendi Yudhistira Pattiasina · Ade Andriani Renouw · Philipus Sinay · Yanti Timisela · y 4 más

Micro, Small and Medium Enterprises in Pasar Obor, Sorong, play a vital economic role yet face challenges regarding conventional operations, weak branding, and mixed finances. This community service program aimed to enhance the competence of 40 MSMEs through training in digital marketing, branding, and financial manage...

economics and business social sciences

• Universitas Pahlawan Tuanku Tambusai
• DOI: 10.31004/abdira.v6i2.1688

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Artículo 2025 Acceso abierto Revisado por pares

Leveraging Marketing Strategies For The Growth of Tlocor Marine Tourism in Sidoarjo, East Java

Zainal Abidin · Wahyu Handayani · Mentari Puspa Wardani · Karina Regita Cahyanti · y 4 más

Background: Marine tourism utilizes coastal and marine environments as primary attractions. Since the Covid-19 pandemic, Tlocor Marine Tourism in Sidoarjo Regency has experienced fluctuating, yet generally declining, visitor numbers.Purpose: The purpose of this study is to formulate effective marketing strategies that...

economics and business social sciences

• School of Business, IPB University
• DOI: 10.17358/jabm.11.3.996

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Artículo 2020 Acceso abierto Revisado por pares 2 citas

IMPACT OF COVID-19 ON MARKETING STRATEGY AND EXPENDITURE

Prachi Sharma

This paper seeks to analyse the Coronavirus Pandemic (2019) on Marketing Strategy and Expenditure. The virus is currently a global issue and has affected marketing, expenditure, and various marketing strategies worldwide. This virus has impacted different companies, organizations, firms, international and regional mark...

economics and business social sciences

• International Journal Of Advanced Research
• DOI: 10.21474/ijar01/11814

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