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Digital marketing is a relatively new form of marketing that uses different technological channels to reach potential consumers. This form of marketing is gaining more and more importance and development from year to year. For this reason, this marketing channel is becoming an indispensable communication tool for almos...
Društvene znanostiEconomicsdigitalni marketingeconomics and business
Imas Maesaroh · Ginta Ginting · Ami Pujiwati · Zainur Hidayah · y 8 más
The urgency of this activity is to promote student products so that the products can be femilar in the market. The purpose of this community service activity is to provide assistance starting from management, packaging to marketing (promotion with digital marketing) applying economic analysis using BMC (Bussines Model...
Susana Ruíz Valdés · Juan Alberto Ruíz Tapia · María del Carmen Gómez Chagoya
La evolución del marketing digital ha sido marcada por el crecimiento de los influencers como componentes esenciales en las estrategias de promoción de marcas. Este análisis investiga la función clave de los influencers en la creación de vínculos entre las marcas y su público objetivo, destacando su papel como embajado...
The development of digital technology has encouraged changes in marketing strategies in the Food and Beverage (F&B) industry in Indonesia through the use of content marketing and social media marketing as a means to build relationships with consumers and increase customer satisfaction. Although both digital marketing s...
In the ever-evolving digital era, social media marketing strategies have become a key element for financial institutions, including those based on Islamic principles. This study focuses on how a Sharia-compliant institution implements social media marketing strategies to increase customer awareness, interest, and decis...
Digitalization has revolutionized marketing practices in the commercial real estate sector worldwide, and Benin City, Nigeria, is no exception. This paper explores the impact of digitalization on sustainable marketing of commercial properties in Benin City, specifically focusing on how digital tools, such as social med...
real estateeconomics and businesssocial sciencesBenin City
Micro, Small and Medium Enterprises (MSMEs) in Indonesia have a very large contribution to the nation's economic condition. The current economic situation affected by the Covid-19 pandemic has almost affected all business sectors, especially the MSME sector. The problems faced by business actors are mainly in terms of...
SMSE, Digital Marketting, Digital FinancialUMKM, Marketing Digital, Keuangan Digitaleconomics and businesssocial sciences
Rebecca K. Evans · Paul Christiansen · Amy Finlay · Andrew Jones · y 2 más
SummaryVideogame livestreaming platforms are an emerging form of digital media, popular with young people, where users watch gaming influencers play videogames. Food and non‐alcoholic beverage (hereafter: food) brands have a substantial presence on these platforms, yet no studies have examined the impact of this food m...
MarketingBeverageshealth sciencesmedical and health sciences
Juan Gabriel Saltos Cruz · William Franklin Ortiz Paredes · Sandra Paulina Tejada Moyano · Shirley Estefania Cordero Armendariz
Digital marketing plays an important role in achieving organizations' strategies. This article aims to identify the elements and resources capable of configuring a digital media system that increases the effectiveness of commercial strategies. The present study was a non-experimental cross-sectional study. The empirica...
Novi Darmayanti · Dian Puspita Sari · Renita Pramesti · Isma Nur Baiti · y 1 más
Banking institutions have made rapid progress in efforts to support the continuation and improvement of the implementation of reliable and healthy banking services. The products offered by Bank Syariah Indonesia include banking services, hajj savings, easy wadiah and mudharabah, gold installments and pawns, deposits, a...
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