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Claudinei Pereira Lopes · Gleison Guardia · José Roberto Dos Reis · Magna Ferreira Costa
O presente artigo apresenta uma revisão bibliográfica que tem como objetivo identificar e descrever a importância do marketing digital para o comércio. A velocidade das mudanças econômicas e as oportunidades geradas pelas atuais tecnologias de informação e comunicação exigem que as empresas repensem continuamente seus...
MarketingFOS: Economics and businessTechnologyNegócios
ABSTRACT This study focuses on the effectiveness of Gate Wears’ marketing methods for a clothing retailer in Tiruppur (a large textile centre in India). The main goal of this study is to investigate how different marketing strategies can affect customers’ behaviour, brand awareness, satisfaction, and the likelihood of...
Dodi Ertanto · Aji Sudarsono · Yudi Irawan · Ahmad Soleh · y 1 más
This research aims to explore digital marketing strategies that can be implemented to increase sales at the thrifting shop in Panorama, Bengkulu City. By utilizing social media and e-commerce platforms, it is hoped that thrifting business actors can increase market reach and income. The research methods used were surve...
In the rapidly evolving digital era, the impact of digital marketing on the market acceptance of local food products from SMEs (Small and Medium Enterprises) has become a critical topic. To maintain competitiveness and increase revenue, SMEs need to adapt to the shifting consumption patterns in this era. Implementing d...
Lovebysisdaisy is a micro, small, and medium enterprise (MSME) producing handmade phone charm accessories and operating as a home-based business with limited digital marketing capabilities. This community service program aimed to strengthen digital marketing through Instagram optimization and the utilization of Shopee...
Hendri Dunan · Tina Miniawati Barusman · Andala Rama Putra Barusman · Appin Purisky Redaputri · y 1 más
Teknologi digital telah berkembang pesat dalam beberapa tahun terakhir, dan telah memberikan dampak yang signifikan bagi keberlangsungan usaha kecil dan menengah (UMKM). Salah satu UMKM yang terpengaruh oleh teknologi digital adalah produsen gula semut di desa Sendang Baru, Lampung Tengah. Melalui digital marketing, di...
null Rafiq · null Rey Nandra Alfarezi · null Ilham Bagus Kurniawan
Technological transformation has significantly impacted digital marketing strategies, especially in Business-to-Consumer (B2C) business models. This study aims to analyze the implementation of digital marketing strategies in B2C business models, focusing on the effectiveness of technologies such as social media, mobile...
This community service activity was conducted in Tajur Halang Village, Tajur Halang District, Bogor Regency, with a focus on increasing the capacity of micro, small, and medium enterprises (MSMEs) to address digital marketing challenges. The main challenges partners face are low digital literacy and limited market acce...
The Food and beverage industry is considered children and adolescents as a major market force. As a result, children and adolescents are now the target of specialized food marketing and advertising companies. Food marketers are interested in youth as consumers because of their spending power and purchasing influence an...
2. Zero hungerhealth sciencesmedical and health sciences9. Industry and infrastructure
null Mohammad Firlie Pranata · null Nur Qoudri Wijaya · null Moh. Baqir Ainun
Indonesia has entered the era of digitalization, people are starting to trade digitally. Online markets are increasingly becoming a big hope for making quick profits, switching from convenience stores to online stores is becoming commonplace for business people. This is a challenge for business people to find human res...
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ni distribuye estos documentos: cada enlace lleva al repositorio de origen.
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