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The article investigates the significance of business analytics in the marketing operations of small and medium-sized enterprises (SMEs). The research focuses on evaluating the effectiveness of analytical tools in enhancing marketing strategies and improving decision-making processes in SMEs. The growing complexity of...
Abstract : Kecamatan Pekalongan, Kabupaten Lampung Timur merupakan sentra bibit buah-buahan dan tanaman hias di Lampung. Banyak masyarakat di Pekalongan berprofesi sebagai petani bibit buah-buahan, tak sedikit pula dari masyrarakat juga menanam tanaman hias, beragam jenis bibit buah-buahan tersedia di Pekalongan, pembe...
SYALOOMITHA RATTU · Praished Setlight · Vianti Pakasi · Veronica Uno · y 2 más
Penelitian ini bertujuan untuk menganalisis persepsi pelanggan terhadap merek Kopi Janji Jiwa Tomohon dan mengevaluasi strategi pemasaran yang diterapkan. Hasil pengamatan dan wawancara menunjukkan bahwa mayoritas pelanggan memiliki persepsi positif terhadap merek ini, dengan citra yang kuat, kualitas produk yang konsi...
Anton Feriady · Surya Ade Saputera · Ayudho Selviani
ABSTRACT Muara Pulutan Village is a village that has great potential in the agricultural sector. However, farmers in this village still experience difficulties in marketing their products, resulting in low income. For this reason, community service activities are carried out with the aim of increasing farmers' income t...
2. Zero hungereconomics and businesssocial sciences8. Economic growth
Digital marketing has become one of the effective strategies to increase the company's brand awareness. With the rapid development of social media, many companies are utilizing social media to market their products. To attract audiences, interesting content is needed and follow current trends. PT. Otak Kanan is a compa...
Donnelly, Christina · Simmons, Geoff · Armstrong, Gillian · Fearne, Andrew
This article proposes that a complementary relationship exists between the formalised nature of digital loyalty card data, and the informal nature of small business market orientation. A longitudinal, case-based research approach analysed this relationship in small firms given access to Tesco Clubcard data. The finding...
3304. Educationeconomics and businesssocial sciences
The article is devoted to a modern problem - the development of marketing under the conditions of informatization of the economy. The conducted analysis showed that the automation of marketing activity became possible, including thanks to the large-scale system program for the development of the economy of the new tech...
Digital marketing which is also known as online marketing is a marketing strategy that targets customers through various internet platforms. Like any other marketing tool, digital marketing too requires adequate planning of financial investments needed and the expected response from customers. Thus keeping in mind the...
In the development of the digital era, digital marketing and brand trust can be factors that influence the intention to buy consumers. Social media marketing also plays a role in attracting the attention of consumers and building strong relationships with them. Study This aims to analyse the influence of digital mar...
economics and businesssocial sciencesDigital MarketingBrand Trust
null Agnes Dwi Untari · null Mohammad Iqbal Indra Hadi · null Alib Januar Wisnutama · null Made Bagus Dwiarta
Advances in digital technology have transformed the way companies interact with consumers and build long-term relationships. In this context, customer loyalty has become a critical factor determining business sustainability amid increasingly fierce competition. This study aims to examine the role of creative content, i...
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