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null Shwetlana Katkar · null Prof A. Seshachalam · null Dr. D.V. Lokeswar Reddy
Financial Technology (FinTech) has provided a fresh, easily accessible, technology-driven approach to delivering and consuming financial services, transforming the market in one flash. Digital payment systems, mobile banking apps, peer-to-peer lending apps, robo-advisory and digital wallets have revolutionized how cons...
Nola Christiane Telah · Theresia Pradiani · Widi Dewi Ruspitasari
Peningkatan kesadaran masyarakat terhadap isu lingkungan dan keberlanjutan telah mendorong banyak perusahaan, termasuk di sektor jasa pengiriman, untuk menerapkan strategi ramah lingkungan seperti green marketing dan digital sustainability. PT Pos Indonesia (Persero) Cabang Denpasar merupakan salah satu cabang yang tel...
A comparative analysis of marketing strategies of selected Ukrainian and foreign insurers was conducted using the selected criteria. Based on this analysis, the peculiarities of marketing strategies of Ukrainian and foreign insurance companies are clarified, namely the formulation of the insurance company's mission and...
economics and businesssocial sciences10. No inequality12. Responsible consumption
Artikel ini membahas peran strategi Financial Technology (fintech) dalam meningkatkan efektivitas pemasaran digital di era Industri 4.0. Fintech telah menjadi motor penggerak utama transformasi digital, khususnya dalam mempercepat proses transaksi, menyediakan akses data pelanggan secara real-time, serta memungkinkan o...
Influence marketing is a digital marketing tool that many companies around the world use as a way to promote their brands. However, in Switzerland, the use of digital channels is relatively low compared to other countries. Digital advertising revenue of the United Kingdom is about 19,000 million dollars, while 1,300 mi...
info:eu-repo/classification/udc/33economics and businesssocial sciences
null Bambang Suwarno · null Bernard Ekarisman Ndururu · null Feby Yoana Siregar · null Okta Jaya Hermaja · y 5 más
The purpose of this Community Service activity is to improve the understanding and skills of students in grades X, XI, and XII of SMKN 1 Binjai in implementing digital marketing strategies based on Meta products to support the competitiveness of school MSMEs. The implementation method uses a participatory training appr...
An important theme in place marketing, branding, and architectural literature – and practice – is the development of a strong, attractive image, through (primarily) visual representation of a location. But considering that today we live in cities that are digital hybrids, in which we are connected to a wider system of...
9. Industry and infrastructuresocial sciences11. Sustainability8. Economic growth
The study addresses the broad question of how cloud computing is reshaping data management and marketing practices. It aims to understand the transformative impact of cloud technology on social media marketing and its influence on customer behaviour and decision-making processes. Specifically, the research seeks to ana...
Noureddine Berbache · Bouslah Nadir · Ahmed Benredjem · Makhlouf Mendjhi · y 2 más
This theoretical-analytical study aims to explore the interactive relationship between contemporary media and sports marketing as economic and strategic levers to promote sports brands in the digital age. The study was based on the main hypothesis that the integration of media and communication with sports marketing co...
Mahrinasari MS · Nanda Destyana Suci · Ghina Erza Fortuna · Nadia Ayu Wulandari · y 3 más
The rapid advancement of digital technology has profoundly impacted business operations, particularly for MSMEs. Digital innovations, such as digital media, have introduced new marketing trends, significantly influencing MSMEs' growth. This community service initiative aims to enhance digital marketing literacy among M...
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