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Tourism is a leading sector that has a positive impact on development on all fronts, both from a socio-cultural perspective, especially in terms of economic growth. At this time, the industrial revolution has reached industry 4.0. In this era, internet users in the world are increasing from year to year. As one of the...
9. Industry and infrastructureeconomics and businesssocial sciences11. Sustainability
No seguimento do estágio curricular realizado no Restaurante Hibiscus, o atual relatório tem como propósito descrever as atividades realizadas, com o objetivo de desenvolver um plano de marketing digital para esta empresa. O Hibiscus atua no setor da restauração e pretende implementar um plano que alavanque o seu cresc...
media and communicationsDigital marketingDigital planningSocial media management
The background to the study, Ireland is the second-largest MedTech export in the EU (Ardill, 2019) and is the largest exporter of Medtech products in Europe; annual exports total reports at €10.2 billion, but there is also a 90% failure rate in Irish startups in the first five years. The global pandemic has highlighted...
Marketing3309. Industry and infrastructureeconomics and business
Introduction. Solving the problem of the marketing strategy of fruit and berry producers during the period of transformation of economic relations has not been given due attention. Digital technologies, which consumers increasingly use, are not accompanied by corresponding price changes for fruits and berries. Measures...
In an era defined by rapid technological advancement and digital transformation, the realms of E-Commerce and Digital Marketing have become fundamental pillars of modern business strategy and consumer engagement. This book, E-Commerce and Digital Marketing: Concepts, Strategies, and Innovations, is a collaborative effo...
null Dr. Arie Wahyu Prananta · null Indra Jaya K. Wardana · null Zainal Abidin · null Aninda Sophia Prasasti · y 4 más
Pengabdian ini bertujuan untuk menganalisis pengaruh pemberdayaan komunitas dan pendampingan wirausaha terhadap keberhasilan pemasaran serta keberlanjutan usaha UMKM ecoprint melalui mediasi kompetensi digital dan adopsi digital marketing. Pendekatan kuantitatif eksplanatori digunakan dengan metode Structural Equation...
The article examines the transformation of social media marketing under the influence of influencer marketing development in the context of digitalization and changes in consumer behavior. The relevance of the research is determined by the rapid growth of social media platforms as communication channels between busines...
The article examines marketing innovations in the context of digitalization as a strategic tool for neutralizing enterprise risks. It is argued that digital transformation fundamentally reshapes the role of marketing, transforming it from a functional activity focused on promotion into an integrated analytical and deci...
In conjunction with technological development, digital marketing has become a common course of action for marketers to discover potential consumers. A digital form of marketing is personalized marketing, where companies tailor advertising on the internet based on consumer preferences. By storing personal data from soci...
consumer behavior and integrity.kundlojalitetcustomer loyaltyeconomics and business
Introduction. Modern life is characterized by the interpenetration of social spheres, and political marketing is one of the examples of this. At the same time, the core of political reality is the political market, whose players compete for public support and trust using propaganda, populism and manipulation technologi...
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