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Frans Sudirjo · Muhamad Ammar Muhtadi · Rival Pahrijal
The rapid development of digital technologies has encouraged Micro, Small, and Medium Enterprises (MSMEs) to adopt more advanced marketing strategies to remain competitive. This study investigates the impact of IoT marketing automation and data quality on the sales growth of fashion MSMEs in West Java. A quantitative r...
As one of the most successful toy company, LEGO adopted various of marketing strategies and is an good example for other companies in this industry to learn from. This research delves into the marketing strategies employed by Lego and their impact on consumer behavior. The study aims to investigate the effectiveness of...
economics and businesssocial sciences12. Responsible consumption
Approaches have been analysed for essential identification of digital platforms as a digital marketing tool, ensuring interaction in implementing digital technologies within the framework of existing business models. The research has identified factors for intellectual capital growth at digital companies that use digit...
9. Industry and infrastructureeconomics and businesssocial sciences
SMEs depend on digital marketing innovations to remain competitive in the dynamically changing global market. Amongst the various digital marketing approaches taken up by these businesses, influencer marketing has shown prominence in enabling SMEs to engage effectively with their targeted audiences. The incorporation o...
The research to be conducted is aware that there is so much competition between businesses in the increasingly tight digital era in showing efforts to build marketing strategies to compete. As, the existence of a company requires building a strategy to increase the potential for brand awareness, efforts to promote a pr...
Abstract: This study aims to examine the importance and impact of meme culture and meme marketing, with a focus on the case of Ryanair Airlines. A meme can be defined as a visual or idea that is popular in internet culture and is often humorously portrayed. Meme culture has rapidly grown in the digital age with the wid...
Popular CultureMeme Marketingeconomics and businesssocial sciences
This paper explores the transformative impact of influencer marketing and social commerce in the digital era, which is reshaping consumer behaviour and marketing strategies. Influencer marketing uses the persuasive power of online personalities to create authentic connections with audiences, while social commerce seaml...
The article pays attention to the theoretical aspects of marketing innovations in the field of services, considers the difference between a product and a service, innovative marketing and marketing innovations, defines their features, highlights the features of a service that affect the difference between service and p...
9. Industry and infrastructureeconomics and businesssocial sciences
This paper traces the journey of the marketing mix paradigm from its inception through continuous debate and discussion over the years. It traces the evolution of marketing mix components and the transformation of the marketing paradigm as society, technology, media, information and money have changed. A significant ev...
Deri Firmansyah · Dadang Saepuloh · Beni Kurniawan
Relationship marketing as an important approach in designing and implementing marketing plans and strategies in education and other organizations. Market orientation (MO) often underlies the development and implementation of successful marketing strategies and marketing relationships in any organization. This study aim...
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