Buscador de Tesis y publicaciones académicas

DIGITAL MARKETING STRATEGY OF DRAGON FRUIT COMMODITY IN JAWAI DISTRICT, SAMBAS REGENCY

Windarti Windarti · Eva Dolorosa · Anita Suharyani

Dragon fruit is a plant that is widely cultivated and has a wide and diverse market reach so that it can improve the community's economy. Jawai District is an area that has the potential to cultivate dragon fruit with favorable climatic conditions. However, the increasing number of dragon fruit cultivation both within...

Pemberdayaan UMKM Tempe melalui Inovasi Produk dan Strategi Pemasaran Digital di Desa Joho Kabupaten Wonogiri

Yulinda Darwiyanti · Chindi Nur Laili · Rony Nursanto

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in boosting the local economy, particularly in rural areas. One emerging business opportunity in Joho Village, Purwantoro Subdistrict, Wonogiri Regency, is tempeh production, which is managed by local residents on a household scale. However, tempe MSME oper...

PROMOTING HANDICRAFT FAMILY BUSINESS THROUGH DIGITAL MARKETING TOWARDS SUSTAINABLE PERFORMANCE

Santus Kumar DEB · Muhammad Shoeb Ur RAHMAN · Shohel Md. NAFI

The study aims to determine the dimensions of the adoption intention of digital marketing in handicraft family businesses towards business performance, as well as technological innovation applications in the family business for sustainable development. This study examines the theoretical insights and designs a conceptu...

IMPACTO DEL MARKETING DIGITAL EN LAS PYMES DEL EMPORIO COMERCIAL GAMARRA - LIMA 2019 -2020

Ailyn Jazmin Bravo Noriega

La investigación tiene como objetivo determinar el impacto del marketing digital en las Pymes en el Emporio Comercial Gamarra en el año 2019 – 2020. La presente investigación se ha desarrollado a través de un estudio de tipo descriptiva - propositiva, no experimental – transversal, porque se analizó el problema que pre...

OPTIMALISASI SOCIAL MEDIA MARKETING DENGAN PELATIHAN INVENTARISASI BARANG BERBASIS DIGITAL

Adie Setyawan, Nanang · Suharmanto, Suharmanto · Ayuwardani, Mellasanti · Pratiwi, Mona Inayah · y 9 más

Seiring dengan kemajuan teknologi, trend di dunia bisnis menjadi semakin bervariasi. Salah satunya adalah trend digital marketing. Digital marketing adalah suatu kegiatan pemasaran atau promosi sebuah brand atau produk menggunakan media digital atau internet. Tujuan digital marketing adalah untuk menarik konsumen dan c...

Digital Marketing Soft Skills and University Students’ Perceptions of Employability

Kovács, Ildikó

Over the past several decades, the digital transformation of businesses has revolutionized the role of the digital marketing environment within organizations. Consumer behaviour has also fundamentally changed, affecting important requirements for marketing professionals, and therefore, new hard and soft skills are need...

MARKET DEVELOPMENT STRATEGY TO INCREASE MARKET SHARE WITH THE DIGITAL MARKETING REVOLUTION

Titin, Titin · Azizah, Luluk Nur · Mahiroh, Najah Rifat

This market development strategy is one part of the company's various strategies to achieve growth in an effort to increase market share. The company opens new markets to market products so that the products are better known and liked by the wider community. Changes in communication technology which is a way or tool fo...

Plano de Marketing Digital: V&V Store

Marta Alves

O presente projeto aborda o desenvolvimento e aplicação de estratégias de marketing digital na loja online V&V Store, criada por mim no ano anterior com o objetivo de reforçar a presença digital da marca. Apesar de a loja online ter sido entregue às proprietárias com uma estrutura funcional e um design apelativo, verif...

The Uniqueness of Influencer Marketing in The Indonesian Muslim Fashion Industry on Digital Marketing Communication Era

Susanne Susanne Dida · Uud ud Wahyudin · Asep Suryana · Melly Maulin Purwaningwulan

The Influence Of Digital Marketing And Service Quality On Purchase Decisions At The Lova Store In Bengkulu City

Iswidana Utama Putra · Neri Susanti · Fheroansyah Ade Pranata

This study aims to determine the effect of digital marketing and service quality on purchasing decisions at Toko Lova in Bengkulu City. This is a descriptive quantitative research. The data collection method used in this study is the questionnaire technique, with a sample of 96 respondents. The results of the study sho...