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ЦИФРОВІ ІНСТРУМЕНТИ МАРКЕТИНГОВИХ ДОСЛІДЖЕНЬ У СЕГМЕНТУВАННІ РИНКУ ТА ПРОГНОЗУВАННІ ПОПИТУ: ПОРІВНЯЛЬНИЙ АНАЛІЗ B2B І B2C РИНКІВ

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The article examines the role of digital tools in marketing researches for demand forecasting and market segmentation in B2B and B2C markets. It is substantiated that under conditions of digital transformation, marketing researches is no longer limited to the collection and recording of market information, but is incre...

Efecto de las Estrategias de Marketing Digital en la Fidelización de Clientes de la Empresa Promecon S.A. Guayaquil 2025

Solange Marianella Solorzano Yonfa · Jeniffer Narcisa Villamar Sanchez · Italo Omar Martillo Pazmiño

In a competitive and increasingly digitalized environment, organizations in the industrial sector face the challenge of strengthening customer relationships and ensuring their continuity over time. Particularly, companies in the metalworking sector require strategies that allow the consolidation of relationships based...

Peran Strategi Digital Marketing Dan Inovasi Proses Sebagai Upaya Peningkatan Daya Saing Produk Lokal Pada Perajin Anyaman Kulit Bak Bili Atau Pohon Bemban Di Aceh Besar

Radhiana Radhiana · null Kasmaniar · null Mukhdasir

Tujuan penelitian ini adalah untuk mengetahui pengaruh strategi digital marketing dan inovasi proses terhadap daya saing produk lokal pada perajin anyaman bak bili atau pohon bemban di Aceh Besar. Populasi penelitian ini berjumlah 112 orang perajin, dan teknik penarikan sampel menggunakan teknik sensus, sehingga sehing...

Pendampingan Pembuatan Video Profil untuk Konten Digital Marketing di Sekolah Islam Al Jannah

Wicaksono, Soetam Rizky · Nugroho, Didit Prasetyo · Setiawan, Rudy

The application of digital marketing requires planning in displaying the advantages possessed by the product, like a school with many features and facilities that can not only be displayed in one image. So, they need video media that can display what is owned by the school. This also applies to Al Jannah Islamic School...

Digital Media and its Role in Marketing Artistic Products " A Field Study"

Ahmed Abdel Sattar Hussein

This research addresses a problem manifested in a main question: what is the role of the digital media in marketing the artistic products? in order to determine the role played by the digital media in the disclosure and promotion of the artistic product, its price and places of distribution, as the basic elements of th...

STRENGTHENING MAGI FARM'S BUSINESS CAPACITY THROUGH OPERATIONAL STANDARDIZATION AND DIGITAL MARKETING IN BSF-BASED FOOD WASTE BIOCONVERSION

Putu Ayu Sita Laksmi1*, Komang Adi Kurniawan Saputra2, I Gde Wedana Arjawa3, Putu Aryastana4, I Made Satria Darmayoga5, Gusti Ngurah Danan Agastira6, Gina B. Alcoriza7

The increasing volume of food waste has become a significant environmental challenge in Bali, driven by the growth of tourism, households, restaurants, and hotels. Magi Farm, a startup business in Bali, has implemented Black Soldier Fly (BSF) bioconversion technology to process food waste into valuable products such as...

THE EVOLUTION OF DIGITAL MARKETING STRATEGIES AND THEIR INFLUENCE ON CONSUMER ENGAGEMENT AND BRAND LOYALTY

Turdiyev, Boburbek O'ktam o'g'li · Arief, Budiman · Qudratov, Inomjon

The rapid advancement of digital technologies has fundamentally redefined how brands communicate, compete, and cultivate long-term relationships with consumers. This paper examines the evolution of digital marketing strategies and their influence on consumer engagement and brand loyalty across four major developmental...

Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool

Atharva Dange · Kavitha R Gowda · V R Srinidhi · D. Halaswamy

Identifying the Antecedents and Consequences of Digital Content Marketing Using the Grounded Theory Model (Case Study: Instagram Bloggers)

Haji Hosseini, Effat · Sanavi Fard, Rasoul · Hamidi Zadeh, Ali

This research was aimed at identifying the antecedents and consequences of digital content marketing using grounded theory model (case study: Instagram bloggers). The statistical population in the qualitative section consisted of experts and knowledgeable people in the field of digital content marketing, especially Ins...

Peran Digital Marketing dalam Upaya Peningkatan Omset Penjualan di Era Pandemi Covid-19 (Studi Kasus : UKM Deva Bag Desa Jiken Kecamatan Tulangan Kabupaten Sidoarjo)

Isnainiyah, Fauziatul · Naily, Nabiela · Muttaqim, Zainal

WHO states that the Covid-19 virus is a pandemic, so the Indonesian government has implemented various policies to break the chain of spread of COVID-19. The prohibition of gathering or gathering is one of them, so everything must be done online and done at home. This pandemic has had a very bad impact on economic sust...