Buscador de Tesis y publicaciones académicas

The Role Of Artificial Intelligence In Shaping Consumer Trust And Brand Perception In Digital Marketing

Mr. I. Prakash Raj · Dr. K. Majini Jes Bella · Dr. S. Vanitha

Artificial Intelligence (AI) has emerged as a transformative technology in digital marketing, enabling organizations to deliver personalized, efficient, and data-driven customer experiences. The increasing use of AI-powered tools such as chatbots, recommendation systems, predictive analytics, and automated customer sup...

Ventajas Comparativas - Tarea 1 asignatura Marketing global e internacional y comercio exterior

Bernal Turnes, Paloma

Ventajas Comparativas - Tarea 1 asignatura Marketing global e internacional y comercio exterior

Uma reflexão crítica sobre o buzz marketing e suas implicações éticas como estratégia de comunicação de marketing

Marinho, Monique Terra

Transformasi Digital dalam Manajemen Pemasaran Analisis Literatur tentang Penggunaan TIK

Ibrahim Bali Pamungkas · Rahadyan Tajuddien · Alvin Praditya

Digital transformation is essential for companies to remain competitive in today’s dynamic market. Through the use of Information and Communication Technology (ICT), businesses can enhance marketing management by automating processes, utilizing data analytics, and creating digital customer experiences. This study adopt...

Digital Marketing Communication in Indian Car Market:Understanding the Attitudinal Beliefs

null Rekha · null Gayatri

Digital technologies have created remarkable effects on communication, promotion, branding and importantly consumer behaviour. Consumers in the marketplace are getting accustomed to myriad digital tools, technologies and channels. Marketers irrespective of size, type and industry are increasing their digital spend as t...

Penguatan Branding Produk Olahan Ikan Lele Melalui Strategi Digital Marketing Syariah pada UMKM Desa Karangsuwung

null Nakhma'ussolikhah · null Ficky Adi Kurniawan

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in economic development; however, their competitiveness is often constrained by weak branding and limited digital marketing capabilities. This community engagement program aimed to strengthen brand identity and digital capacity of the “Pukle” catfish cr...

DMT-CE (Digital Media Training-Capability Enhancement) Culinary Business Sector Sop Asep Amih Sukabumi to Improve Online-Based Adaptive Marketing Capabilities

Deri Firmansyah · Asep Suryana · Asep Achmad Rifa'i · Dwinanto Priyo Susetyo

The purpose of implementing this community service is to provide digital media training to increase the adaptability of online-based marketing by using social media applications and marketplaces that are still organic, adequate digital literacy, courage and ability for business actors to carry out digital transformatio...

Event communications in the conditions of mediatization: actual problems and applications

Andrey V. Prokhorov · Evgenia P. Semishova · Tamara G. Pyadysheva

The study is devoted to topical issues and the potential of using event-based brand promotion in competitive markets. The idea of promoting brands, products and services through special events is not new. This direction has been repeatedly considered from different positions in line with various marketing philosophies...

PENYULUHAN PERAN DIGITAL MARKETING DALAM MENINGKATKAN PENJUALAN PRODUK UMKM KERIPIK CIPING DESA SUKAWANA CURUG KOTA SERANG

Reni Febriani

This community service basically purpose to provide training and mentoring to “UMKM Keripik Ciping” in Sukawana Village so that they can innovate on the “Keripik Ciping” marketing system which is still traditional and has low mastery of information technology in marketing. Based on these problems, if business actors ne...

Pengaruh Content digital marketing Melalui Media Sosial dan Iklan Berbayar Terhadap Minat Kunjungan Pasien Pada Layanan Unggulan RS Mitra Keluarga Kelapa Gading

Desi Tandi Bongga · Tri Suratmi · Nurcahyo Andarusito

RS Mitra Keluarga Kelapa Gading Jakarta Utara memiliki berbagai layanan unggulan yang perlu disosialisasikan melalui platform digital, seiring perkembangan teknologi dan meningkatnya akses internet yang mengubah cara masyarakat mencari informasi dan mengambil keputusan dalam memilih layanan kesehatan. Penelitian ini me...