Buscador de Tesis y publicaciones académicas

The Influence of Social Media Marketing on Purchase Decision Through Brand Trust as an Intervening Variable

Intania Fernidella Salman · null Adhi Prasetyo

This study aims to analyze the influence of Wardah’s social media marketing efforts, specifically on Instagram, on purchase decisions, with brand trust as an intervening variable. This research employs a quantitative approach with a descriptive and causal design. Data were collected through surveys using structured que...

A Thematic Analysis on Emerging Trends in Marketing Management: A Conceptual Perspective

null Dr. Shiva Thakur · null Francis Agyapong · null Rahul Kumar

Abstract: The thematic analysis adopted in this paper is a method that examines the evolving nature of marketing management field conceptually. Basic marketing principles has remained essential but the need for digital technological adoption coupled with artificial intelligence and human focused methods and moral stand...

Marketing digital como ferramenta de gestão da marca no desporto

Fellipe César Batista Castro

Digital Marketing, Social media, and Public Trust: A Mediation Model of Prospective Cadet Enrollment Intention in Maritime Higher Education

Retno Sawitri Wulandari · Isra Ferdinand · Natanael Suranta · B. B. Harianto

The rapid expansion of digital marketing and social media has transformed student recruitment strategies in higher education, particularly in competitive and specialized institutions. However, the mechanisms through which digital strategies translate into actual enrollment intention remain theoretically and empirically...

Digital Marketing Strategies and Financial Performance of Small and Medium-Sized Enterprises

Omeje Sunday

Marknadsföringens utveckling på sociala medier : En studie baserat på både en kvalitativ samt en kvantitativ undersökning om utvecklingen marknadsföring har haft på sociala medier och vilken påverkan covid-19 pandemin haft

Adam, Mouzamil · Ljam, Yoel

This study examines how digital marketing with a focus on social media has been affected in recent years and mainly after the covid-19 pandemic and how it in turn is also affected by e-commerce. Applied theories that are relevant to the purpose of the investigation have been used such as word of mouth, the advertising...

AI klär dig och integritetsbristen klär av dig

Husovic, Emerald · Osman, Ladan Abdullahi

The development of marketing has gone from traditional to digital and then AI-powered marketing. The clothing retailer uses AI to reach out to its customers and personalize the shopping experience. As a result of the increasing use of AI-driven marketing, this study also sheds light on privacy aspects, customers place...

The Impact of Social Media on Individual's Attitudes and Perceptions in Davao City, Philippines

Daniel Suarez Grenien · Karl Campos

Social media and digital marketing are increasingly being used as a strategic tool for increasing brand awareness and running marketing campaigns. Moving away from the era of traditional or mass media, marketers can track brand competitors and have more measurable campaign results by using social media and digital mark...

INTERNATIONAL EDUCATION MARKETING STRATEGIES AND GLOBAL COMPETITIVENESS OF UNIVERSITIES

NİGAR QURBANZADE

International education has become one of the most competitive and strategically important sectors of the global economy. Universities increasingly apply international marketing strategies in order to attract foreign students, strengthen institutional reputation, enhance global rankings, and ensure long-term sustainabi...

Marketing digital y sus estrategias: análisis documental de herramientas contemporáneas

Víctor Alejandro Cáceres Báez · Eduardo Alejandro Ladines Parra · Andrea Belén Conde Cajo

El marketing permite el desarrollo de las empresas y ofrece opciones para mantener lazos con los clientes. Este estudio se realiza bajo la metodología PRISMA, enfocada en analizar estrategias de marketing empleadas en el entorno empresarial actual. El objetivo fue identificar las herramientas contemporáneas más relevan...