Buscador de Tesis y publicaciones académicas

Sensory Sensitivity in Digital Marketing: A Path to Better Engagement

Rosmadee, Auzee Haziqah

STRATEGI BRANDING DIGITAL MARKETING GUNA PENINGKATAN PENERIMAAN SISWA BARU BAGI SEKOLAH BARU JENJANG SMP

M. Faris Al Hakim · Prabowo Yudho Jayanto · Jumanto Jumanto · Heri Ardiyanto

Abstrak: Sekolah Menengah Pertama Islam Terpadu (SMP IT) Mutiara Hati merupakan sekolah tingkat menengah baru yang mengusung program unggulan khusus Tahfizul Qur’an (Hafalan Qur’an) di Kecamatan Gunungpati Kota Semarang. Salah satu tantangan besar yang dihadapi oleh mitra adalah upaya untuk mendapatkan siswa baru. SMP...

EXPLORING THE IMPACT OF VIRAL MARKETING ON BEHAVIOURAL INTENTIONS OF GEN Z CONSUMERS

S, Anandhi

Viral Marketing, a strategy used by the marketers to create awareness about their brands rapidly through social sharing, has been a powerful tool in the digital era. Gen Z consumers representing a demographic of highly active online consumers are greatly influenced by digital trends. This paper explores how viral marke...

Marketing Analysis of Cafe Goers': Resonating Reasons and Factors

Autoría no especificada

Marketing digital e as novas técnicas de comunicação a distância

Rebelo, Fernanda

Social Media Savvy: How Digital Technology Shapes Online Purchase Intentions

friansyah, ferdinan

The research objects focus on the following construct: 1. Attitude towards Social Media Marketing 2. Subjective Norms towards Social Media Marketing 3. Perceived Behavioral Control towards Social Media Marketing 4. Online Purchase Intention The sampling technique used is purposive sampling to Indonesian generation Z, w...

A comparative study of influencer marketing and traditional advertising in affecting consumer behaviour

Dr.S.Kiruthika

This study will compare the effectiveness of influencer marketing and traditional advertising in affecting consumer behaviour. With the rapid rise of digital platforms like Instagram and YouTube, influencer marketing has emerged as a potent promotional tool, challenging traditional advertising tactics like television,...

THE ROLE OF MARKETING IN ECONOMIC DEVELOPMENT: A COMPARATIVE ANALYSIS OF DEVELOPED AND DEVELOPING COUNTRIES

Aziz Kurbanovich Abdullaev · Sanamoy Muzaffar kizi Topilova · Khusniya Ergashali kizi Odiljonova

This study critically examines the role of marketing as a fundamental driver of economic development, adopting a comparative perspective between developed and developing economies. Marketing extends beyond its traditional commercial function to serve as a strategic mechanism that enhances resource allocation, fosters i...

Digital Marketing Training to Increase Luwuk Farmers' Association Sales

null Irwan Moridu · null Wahyudin Rahman · null Adrian Polim · null Fitri Devi Lestari Izaak · y 1 más

The goal of this PKM is to solve partner issues through digital sales applications (digital marketing) so that PPL products can reach a wide number of people. via a participatory approach, activities for farmers are being implemented by working together to develop answers via digital sales methods. Indonesia, like the...

Analysis of Marketing Strategy on Marketing Effectiveness at Yomart Retail Stores in Majalengka Regency

Vida Haifa Khoerunnisa

This study aimed to analyze the marketing strategies implemented by Yomart retail stores in Majalengka Regency and evaluate their effectiveness in supporting marketing performance. The research addressed key components of the marketing mix, including product, price, place, and promotion. A descriptive quantitative meth...