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<p><em>Micro, Small and Medium Enterprises (UMKM) are the largest group of economic actors in Indonesia. Processed products based on sweet potatoes are a typical food of Ngargoyoso District. The aim of this research is to determine efficient marketing channels and barriers to MSME marketing channels for processed sweet...
This paper focuses on the effects of influencer marketing and online customer reviews on customer purchasing decisions. Quantitative data was collected from 300 respondents and analyzed through SPSS. Process Macro was used to analyze the relations and mediation effects between the variables. The literature review indic...
University of Technology Malaysia · Mohamed, Ruzimi · Azmir, Muhammad Farhan
Abstract This review explores the integration of emerging technologies with sustainability objectives in modern marketing strategies across diverse industries. It synthesizes recent advancements in artificial intelligence, big data, virtual and augmented reality, and social media, highlighting their applications in enh...
This study aims to determine the effect of marketing communication mix on the loyalty of Oppo mobile phone consumers among STIE Dharma Putra Pekanbaru students. The marketing communication mix variables consist of Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct and Digital Marketing. The po...
economics and businesssocial sciencesConsumer LoyaltyMarketing Communication Mix
AbstractThe powerful smartphone and other mobile devices have given birth to lots of social media applications and many more in the pipeline. This paper aims at throwing some light on the evolution of mobile social media, introducing the mobile marketing and mobile social media and various concepts and classification o...
Mobile MarketingMobile Social Mediaeconomics and businesssocial sciences
We design and install transparent LED film and glass solution that transform ordinary storefronts,malls and buildings onto immersive digital canvases.our installations draww attention ,drive foot traffic and deliver measurable results from California to nation wide.For Reference Visithttps://digitalfilmmarketing.com/I...
Introduction. The current stage of development of the world economy is characterized by the rapid digital transformation of all spheres of economic activity. For Ukraine, this process has acquired a fundamentally new dimension in the context of the full-scale military invasion, which began in February 2022: entrepreneu...
This research explores the impact of social media promotion, customer engagement, and marketing innovation on the marketing performance of MSMEs in Bali, with e-marketplace as a mediating variable. Using a sample of 200 MSMEs utilizing balimall.id, the SEM-PLS results indicate that social media promotion and marketing...
This paper aims to analyse the MINI's case study to discover which marketing tools have best served to build a world-class iconic car brand. Using knowledge learned over the marketing course, their current marketing strategy will be analysed in detail. The second part will then critically examine the digital marketing...
Digitalization has become a transformative force in many industries, including marketing, in the current environment. This abstract examines the function of digitalization in the marketing of goods produced by rural enterprises, highlighting the importance of this development in bridging the gap between rural producers...
economics and businesssocial sciencesengineering and technology
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