Buscador de Tesis y publicaciones académicas

Artículo 2026 Acceso abierto Revisado por pares

Pengembangan Digital Marketing Rujak Cireng Rezeqi Melalui Platform Sosial Media

Dwi Maulida Rahmawati · Riyano Riski Pratama · Rahmah Dwi Sulistyani · Larasita Permata Antonie · y 4 más

Program pengabdian masyarakat ini bertujuan untuk mengembangkan strategi digital marketing guna memperluas jangkauan pasar dan meningkatkan eksistensi digital UMKM Rujak Cireng Rezeqi di Salatiga. Permasalahan utama yang dihadapi mitra adalah ketergantungan pada pemasaran konvensional melalui sistem konsinyasi serta be...

• PT. Amirul Bangun Bangsa
• DOI: 10.59837/jpmba.v3i12.4004

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Artículo 2025 Acceso abierto Revisado por pares

Model Optimalisasi Iklan Digital dalam Meningkatkan Daya Saing Usaha Mikro Kecil dan Menengah pada UMKM Cume Yume

null Rizky Ayu Andini · null Raissa Dea Fernanda · null Kurnia Sukma Adriyani · null Jenifer Fiorentina Prasanti · y 1 más

The development of digital technology has opened up great opportunities for MSMEs to increase their competitiveness through the use of digital technology. However, there are still many MSMEs that are unable to manage digital advertising optimally, including in content planning and target determination. This community s...

economics and business social sciences

• CV. Scripta Intelektual Mandiri
• DOI: 10.65310/1rgjvf27

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Artículo 2025 Acceso abierto Revisado por pares 1 cita

Improving Marketing Strategies for MSMEs in Jambenenggang Village, Sukabumi Regency

Harries Madiistriyatno · Andarias Sambo

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, especially in improving the welfare of rural communities. However, many MSMEs in remote areas, such as Jambenenggang Village, Sukabumi Regency, face challenges in marketing their products. This research aims to improve market...

economics and business social sciences

• Mahasiswa Kreatif Indonesia
• DOI: 10.71364/3sff9c56

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Artículo 2014 Acceso abierto Revisado por pares 174 citas

Digital Junk: Food and Beverage Marketing on Facebook

Freeman, Becky · Kelly, Bridget · Baur, Louise · Chapman, Kathy · y 3 más

Objectives. We assessed the amount, reach, and nature of energy-dense, nutrient-poor (EDNP) food and beverage marketing on Facebook. Methods. We conducted a content analysis of the marketing techniques used by the 27 most popular food and beverage brand Facebook pages in Australia. We coded content across 19 marketing...

basic medicine Adult Adolescent utilization

• American Public Health Association
• Australia
• English
• DOI: 10.2105/ajph.2014.302167

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Publication Acceso abierto

Digital toolkit

Autoría no especificada

Online digital toolkit for data sharing and networking

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Publication 2018 Acceso abierto

Digital Marketing Tools used in Academic Libraries: a special reference to Fatima College, Madurai

sudhir, sujatha

Information Communication Technology has had a significant role in academic field. Numerous digital communication tools have emerged to promote the institutions primary mission and vision. Hence, the library has provided free access, it is necessary to promote their products and services through the technological way....

4. Education social sciences other social sciences

• figshare
• DOI: 10.6084/m9.figshare.7188284.v1

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Artículo Acceso abierto

Social media are being utilised as a marketing platform to get pet food consumers to use technology to find the best deal.

Gawale, Pradip Bhimrao · Gadekar, Vithal L

Abstract Social media marketing, or digital marketing/e-marketing, is a type of marketing that relies on social media platforms to produce, distribute, and promote content to its target audience. These are used by business to boost brand awareness, understand customer behaviour, market products and services and drive s...

• Zenodo
• English
• DOI: 10.5281/zenodo.23011725

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Artículo 2024 Acceso abierto Revisado por pares

Pengaruh Electronic Word Of Mouth, Brand Image Dan Digital Marketing Terhadap Keputusan Pembelian Purbasari Di Kota Batam

Duna Yulianti Br Rambe · Triana Ananda Rustam

Penelitian ini mempunyai tujuan bahwasannya untuk mengetahui apakah seberapa jauh berpengaruhnya data variabel electronic word of mouth, brand image, dan digital marketing yang memiliki dampak penuh dan sebagian pada keputusan pembelian purbasari di kota batam. Dengan memakai metode pengumpulan data dalam bentuk kusion...

economics and business social sciences

• Universitas PGRI Palembang
• DOI: 10.31851/jmwe.v21i1.14510

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Tesis de maestría 2020 Acceso abierto

Πλάνο ολοκληρωμένης Επικοινωνίας & Digital Marketing σε Δισκογραφική Εταιρεία

Chatzikakou Flora Angeliki

Η παρούσα διπλωματική εργασία βασίζεται στην προσπάθεια δημιουργίας ενός ολοκληρωμένου πλάνου επικοινωνίας και digital marketing σε Δισκογραφική Εταιρεία. Αρχικά στην εργασία αποπειράται μια βαθύτερη γνώση για τον τρόπο που χρησιμοποιείται ως τώρα το marketing στις Δισκογραφικές Εταιρείες. Με τη διερεύνηση αυτή, συλλέχ...

media and communications Κοινωνικές, Πολιτικές και Οικονομικές επιστήμες social sciences Social, Political and Economic sciences

• Greece
• Greek, Modern (1453-)

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Artículo 2026 Acceso abierto

THE TALENT PIPELINE: DEVELOPING AND RETAINING A FUTURE-READY MARKETING TEAM

Susi · Lukmanul Hakim · Dahrul Aman Harahap

This study examines the development of a talent pipeline for building and retaining future-ready marketing teams in an increasingly dynamic and technology-driven environment. As digital transformation, artificial intelligence, and data-driven marketing reshape the industry, organizations face growing challenges in addr...

economics and business social sciences

• CV. Radja Publika
• DOI: 10.5281/zenodo.19487601

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