Buscador de Tesis y publicaciones académicas

PENGARUH PEMASARAN DIGITAL DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN IN-HOUSE EVENT DI SEMINYAK, BALI

I Nengah Wirata

Tight competition is used as an arena for massive promotion on every social media platform and website which is commonly referred to as digital marketing. Through digital marketing, these hotels publish their products in the form of in-house events with interesting themes to welcome New Year's Eve. On average they publ...

MARKET SEGMENTATION: CLASSIFICATION AND COMPARISON OF DIGITAL MARKETING METHODS

Oleksandr Zozulyov · Tetiana Tsarova

The article is dedicated to the systematization and systematic analysis of current methods of market segmentation in the minds of digital transformation of marketing activities. The relevance of the research is due to the rapid development of digital technologies, the increase in the availability of live data, which is...

Designing digital marketing strategy process base on customer in Digital Service Provider Business

Autoría no especificada

The Use of Artificial Intelligence in Digital Marketing of the Library Industry in Ukraine: Foreign Experience and Prospects

Maranchak Nadiia

The purpose of the article is to analyze the foreign experience of using artificial intelligence in the digital marketing of libraries, to outline the main directions, prospects and problems of applying these technologies in Ukraine, and to formulate recommendations for the successful implementation of AI in the digita...

Digital marketing and customer satisfaction in the Garmentindustry during Post COVID 19 Pandemic in Zimbabwe

Sinothando Tshuma, · Mercy Dube · Delight Rufaro Hungwe · Nomalanga Dhende

Consumer purchasing in Zimbabwe has always been dominated by Bricks and Mortar shops with few online stores. When COVID 19 set in the paths of consumers in March 2020with restrictions on movement but with needs and wants to be met, many firms were forced to re think their marketing strategies which saw a rise in digita...

Pengaruh Kepuasan Kerja dalam Meningkatkan Kinerja Pemasaran di Era Digitalisasi

Rutinaias Haholongan · Abidah Ardelia Mulya · Zahwa Khalisha Fuad · Muhammad Fikri Bafagih

This study examines the effect of job satisfaction on employees’ marketing performance in the digital era. Increasing business competition and rapid technological changes require marketing employees to adapt quickly in order to maintain organizational performance. However, many companies still face challenges related t...

Digital Marketing dan Kesejahteraan Ekonomi bagi Pattennung Sabbe Desa Pakkanna Kabupaten Wajo

Andi Aisyah · Sukma Nia · Yulianti Yulianti · Aini Indrijawati

Salah satu daerah yang memiliki kerajinan kain tenun sutera sebagai aset budaya hingga saat ini terletak di Desa Pakkanna, Kabupaten Wajo, Provinsi Sulawesi Selatan. Namun, mayoritas masyarakat penenun di desa ini masih memasarkan kain tenun sutera di pasar konvensional. Kondisi alat tenun bukan mesin yang terpencar di...

Pengaruh Search Engine Optimization (SEO), Konten Marketing, Kualitas Produk, Perceived Value, dan Impulse Buying Terhadap Minat Beli Gen Z pada UMKM Fashion di Kota Pekalongan

null Nadia Nadra Salsabila · null Rini Hidayah

The development of digital tecnology has driven changes in consumer behavior, especially among Generation Z, in seeking information and purchasing fashion products through digital platforms. This condition requires fashion MSMEs (Micro, Small, and Medium Enterprises) to be able to implement effective digital marketing...

A INFLUÊNCIA DA IDADE NO USO DO MARKETING DIGITAL PELOS PEQUENOS NEGÓCIOS EM CAUCAIA

Alencar, Isis de Castro · Tavares, Werislano Levy Magalhães · Hora, Kaliane Adriele Silva da · Silva, Dariane do Nascimento · y 2 más

O marketing digital tem se consolidado como uma ferramenta estratégica para pequenos negócios, possibilitando maior visibilidade, aproximação com o consumidor e incremento das vendas. Contudo, a adoção dessas ferramentas não ocorre de forma homogênea entre os empreendedores, sendo a idade um fator que pode influenciar...

Systematic Literature Review: The Methodology Applied for Social Media Marketing Research

Yana Respati Dewi · Cesya Rizkika Parahiyanti · Antonio Eli Lomi Nyoko

The development and requirements that take place within and around marketing drive changes. With the existence of social media, the marketing function in the growth of the company has undergone a significant transformation. The use of social media in marketing today is increasingly widespread. Online platforms that are...