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null Nuraeni · Agustini Tanjung · Sri Wahyuningsih · Riana Oktaviani
Global industrial ecosystems are undergoing digital transformation, yet business-to-business (B2B) firms often report that technological investments do not consistently improve financial or operational performance, a phenomenon termed the "digitalization paradox." Grounded in Dynamic Capability Theory (DCT), this study...
This study examines the effects of the Technology Acceptance Model (TAM), Digital Marketing, and QRIS Payment on the sales growth of Micro, Small, and Medium Enterprises (MSMEs) in Klojen Big Market, Malang City. A quantitative research approach was employed, with data collected through questionnaires distributed to 15...
Digital_MarketingQRIS_Paymenteconomics and businesssocial sciences
Yana Respati Dewi · Cesya Rizkika Parahiyanti · Antonio Eli Lomi Nyoko
The development and requirements that take place within and around marketing drive changes. With the existence of social media, the marketing function in the growth of the company has undergone a significant transformation. The use of social media in marketing today is increasingly widespread. Online platforms that are...
physical sciencesengineering and technologynano-technologynatural sciences
This study aims to analyze the application of direct marketing strategies in the leasing of non-transportation assets by PT Kereta Api Indonesia (Persero) through the Unit Commercialization Non-Transportation (KNA) in Operational Area 6 Yogyakarta. Direct marketing is conducted through various media such as direct mail...
This study examines the transformation of online sales and digital advertising tools in industrial enterprises in the Kashkadarya region. In recent years, the development of digital technologies and the Internet has fundamentally changed the business processes of local industrial enterprises and helped them increase th...
Palacios Díaz, Andrea · Riaño Figueredo, Luisa Fernanda · Vega Cuenca, Javier Esteban · Martínez García, Verónica
En el presente trabajo propondremos una estrategia digital para una empresa familiar del sector comercial en el norte de Bogotá. Daremos a partir de nuestros conocimientos y habilidades, las estrategias necesarias para poder mejorar, las herramientas que dispone la compañía y que podría empezar a emplear con el fin de...
The entertainment industry has grown rapidly, including in small cities such as Kupang. This provides opportunities for the younger generation to channel their talents and abilities. Timor Creative People Agency plays a role in developing creativity and talent in the entertainment sector. Success in marketing an entert...
Dian Fitriyana · Annisaa Eka Warliati · Tia Listiaty
This study aims to analyze the marketing strategies that affect the success of MSME businesses in Cirebon. The marketing strategy that will be developed is a synthetic rattan marketing strategy which is still not developed in marketing. This condition stems from marketing that still uses offline media as its target mar...
ABSTRACT: Marketing to consumers has become an art that needs to be further studied, particularly in the sneaker industry. The sneaker product category has exploded in the last few years, forcing retailers to be creative when developing marketing strategies. Technology has allowed consumers to be in control, extending...
media and communicationseconomics and businesssocial sciences
This scientific article is devoted to an in-depth study of the role, potential, and prospects for the application of artificial intelligence in the development of modern digital marketing. The paper substantiates that digital marketing is undergoing a fundamental transformation, shifting from traditional mass advertisi...
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