Buscador de Tesis y publicaciones académicas

Digital Marketing Activities at IDEMU by Vivere

Silvanus Alvin · Angela Yasmin

Digital marketing is a strategy that utilizes digital media to connect both potential customers and companies. One of the companies engaged in furniture that implements digital marketing is IDEMU by Vivere. This research was conducted with the main objective of finding out the digital marketing activities carried out b...

Sosialisasi Digital Marketing Dalam Upaya Meningkatkan Income Anggota Dwp Upt Psda Ws Brantas Di Kediri

ISTIASIH, HERMIN

Digital marketing is the marketing of products or services using digital technology, The focus of this paper is on conceptual understanding of digital marketing and the purpose of the PKM is to help partners use social media to market their products. Partners in this PKM are members of the DWP UPT PSDA WS Brantas in Ke...

DIGITAL TECHNOLOGIES IN MARKETING ACTIVITY DIAGNOSTICS

Nadiia Bukalo

Introduction. The article examines the interpretation of various foreign and domestic economic concepts of “marketing activity diagnostics” and “marketing digitalization”. It is considered the leading software for solving marketing tasks and performing marketing activity diagnostics. It studies how using modern digital...

THE BASIC REVIEW OF DIGITAL MARKETING TECHNOLOGIES IN DEVELOPMENT OF ENTERPRISES

Abdulaziz Aliev

The current article focuses on the features of digital marketing technologies and the reviews theoretical aspects of digitalization marketing. Meanwhile, it studies the elements of digital marketing technologies utilized in garment and textile enterprises.

Integration of Conventional and Digital Marketing as an Integrated Marketing Strategy at PT Semen Indonesia Distributor

Muhammad Gilang Candra Kusuma · Sukaris Sukaris

Changes in consumer behavior and increasing competition in the building materials distribution industry require companies not to rely solely on conventional marketing strategies, but also to strategically optimize digital marketing. This study aims to analyze the implementation and integration of conventional marketing...

Revolutionizing Sports Marketing through Digital Strategies

Ada Gashi

The landscape of marketing in the sports industry has been profoundly altered by the emergence of digital technologies. This study investigates the adoption of digital marketing techniques in sports, comparing them to conventional marketing methods. By analyzing recent case studies from prominent sports entities, we hi...

Digital marketing communication practices and effectiveness - Lessons from the Small and Medium Enterprises(SMEs) restaurant industry in Malaysia

S. Ganesan, Gunalan

The restaurant sector in Malaysia has experienced rapid growth, driven by changing lifestyles, social demographics, and the influence of social media. This project investigates digital marketing communication practices and their effectiveness within the SME restaurant industry in Malaysia. The study addresses the knowl...

Digital Marketing in a Context of Digital Transformation: A Conceptual Model Integrating Digital Entrepreneurship to Revolutionize Digital Practices

Mirdasse, Samir

In a context of growing digital transformation, this theoretical article explores the role of digital entrepreneurship in revolutionizing digital marketing practices. By integrating the dimensions of digital transformation, digital entrepreneurship, and digital marketing, the study aims to understand the complex intera...

Analysis of The Effect of Digital Marketing, Product Innovation and Market Orientation on Marketing Performance through Competitive Advantage as an Intervening Variable (Case Study of Coffee Shop at Medan)

null Gilang Suryabuana · null Muhammad Anggia Muchtar · Syahyunan Syahyunan

This study aims to analyze the effect of digital marketing, product innovation and market orientation on marketing performance through competitive advantage as an intervening variable. The method used is causal associative research with a quantitative approach, which aims to examine the relationship between one or more...

Integrated Digital Marketing

Ira Kaufman · Chris Horton · Mariusz Soltanifar