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The increasingly intense competition in the pharmacy industry, particularly in urban areas such as Bandung, demands that business actors adopt effective marketing strategies to attract and retain customers. This study aims to analyze the influence of brand image, digital marketing, and relationship marketing on consume...
Digital marketing has become a key element in understanding and shaping export sustainability in the digital era. This research aims to explore the impact of digital marketing on export sustainability in the context of the current digital era. With rapid digital transformation, companies and exporting countries need to...
9. Industry and infrastructureeconomics and businesssocial sciences8. Economic growth
Dr. Nwameze George Owhoeke · Olachi Chidinma Oparaku · Blessing Chinwe Nchelem Ordu
This paper focuses on digital infrastructure for sustainable development of marketing education curriculum in tertiary institutions in Nigeria. Digital education with the attended infrastructure is basic elements that drive modern day academic institutions. A digital infrastructure is conceptualized as an interconnecti...
9. Industry and infrastructure4. Educationsocial sciences11. Sustainability
Digital marketing is becoming more influential for businesses and along with it so does digital marketing tools. To make digital marketing tools useful for new users and businesses, they should be easy to use and allow for a good user experience. By analysing the digital marketing tool ‘Digital Plattform’ by Digital Ma...
Theoretical aspects of digital marketing of the subjects of the hotel business, which became the basis for strengthening the innovative development of the hospitality industry, were studied. Negative factors that hinder the development of digital technologies and their use by the subjects of the hospitality industry we...
There is a recognized need for Artificial Intelligence and Digital Marketing, and their popularity has been noticed in the past decade. Companies have raised significant interest in the development of AI implementation in Digital Marketing. Furthermore, they strive to explore which Artificial Intelligence algorithms ar...
The paper represents the review of marketing management tools and technologies online: the concept of trust funnel, web-traffic temperature, digital marketing tools. The relevance of the work is determined by the following factors: first, globalization and digital revolution have irreversibly changed the trajectory of...
economics and businesssocial sciences8. Economic growthother engineering and technologies
Hybrid marketing encompasses a fusion of traditional and digital strategies to create a comprehensive approach that effectively engages, communicates with, markets to, and sells products or services within the ever-evolving digital landscape. It is essential for companies to embrace a hybrid marketing mindset in their...
General Background The expansion of private education has intensified competition, making customer loyalty and brand trust essential for sustainability. Specific Background Digital marketing tools such as social media platforms, online advertising, and analytics systems are increasingly used by educational institutions...
This research-oriented bachelor’s thesis goal is to provide insightful information for Case Company X regarding digital marketing, specifically in terms of in-housing and outsourcing. The objective is to give Case Company X pros and cons of the orientation of digital market-ing internally and externally. The thesis com...
social mediasocial sciencessearch engine marketingrelationship marketing
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