Buscador de Tesis y publicaciones académicas

Avoiding digital marketing analytics myopia: revisiting the customer decision journey as a strategic marketing framework

Matthew D. Vollrath · Salvador G. Villegas

AbstractThe use of analytics data in digital marketing has had a profound impact on the way marketers create consumer relationships and how firms make decisions. However, the marketing analytics literature offers little guidance on how digital marketing analytics tools should be selected and leveraged in service to the...

DIGITAL CONTENT MARKETING CONCEPT WITH PERSONAL CUSTOMER EXPERIENCE APPROACH ON RABBITHOLEID INSTAGRAM

Sartika Ekadyasa

In the middle of customers' growing mistrust of traditional advertising, firms need extremely efficient substitutes for traditional marketing communications. Under these circumstances, digital content marketing (DCM) is gaining prominence on a worldwide scale and is rapidly being recognized as a crucial element in orga...

IMPLEMENTASI STRATEGI DIGITAL MARKETING DALAM PENGEMBANGAN UMKM DI DESA SEPPONG KAB.LUWU

LILIS, LILIS

ABSTRAK Lilis, 2022,“Implementasi Strategi Digital Marketing dalam pengembangan UMKM di Desa Seppong Kabupaten Luwu”. Skripsi Program Studi Ekonomi Syari‟ah Fakultas Ekonomi Dan Bisnis Islam Institut Agama Islam Negeri Palopo. Dibimbing oleh Dr.Adzan Noor Bakri, SE.Sy., MA.Ek Skripsi ini membahas tentang Implementasi S...

Digital Marketing in Practice:Design, Implement and Measure Effective Campaigns

Knight, Hanne · Vorster, Lizette

How do you create and measure digital marketing campaigns? How can you analyze competitor and consumer behaviour? How can digital marketing be conducted in a responsible and accountable way? Explore these areas and more with this definitive resource for students to understand and apply all the key components of digital...

El marketing digital como estrategia de posicionamiento

Lezama González, Alondra Stephanie · Alemán Urbina, Kelly Vanessa · González Martínez, Arian Nayely

El presente informe de seminario de graduación tiene como tema principal marketing digital y de subtema el marketing digital como estrategia de posicionamiento. El objetivo general de esta investigación consiste en plantear el marketing digital como estrategia de posicionamiento, con el fin de sustentar la total utilid...

Introduction to Digital Content Marketing

Agata Krowinska · Christof Backhaus

Digital marketing of standard essential patent licensing programs

Özmen Gülfem

Digital Marketing Skills Search Trends as Human Resource Competency Needs Indicator in Digital Economy Era

Neeltje Martina Walukow

The rapid expansion of the digital economy in Indonesia has fundamentally transformed the labor market landscape, particularly in the marketing sector. This research aims to analyze search trends for digital marketing skills using Google Trends data from 2021 to 2026 and correlate these trends with human resource compe...

The Role of Digital Marketing and Relationship Marketing in Purchasing Decisions

Camilus Isidorus Ikut · Aji Susanto

<span lang="EN-US">This study aims to analyze the influence of digital marketing and relationship marketing on consumer purchasing decisions on the Shopee e-commerce platform. With the development of technology and increasing internet usage, Digital Marketing has become one of the effective marketing strategies to reac...

СТРАТЕГІЯ ЦИФРОВОГО МАРКЕТИНГУ ДЛЯ ПІДВИЩЕННЯ КОНКУРЕНТОСПРОМОЖНОСТІ ПІДПРИЄМСТВА

Autoría no especificada

Research into the impact of digital marketing tools on the competitiveness of enterprises in conditions of high market turbulence, global competition, and limited resources is particularly relevant. In this context, there is a growing need for scientific justification of the effectiveness of digital marketing as a stra...