Buscador de Tesis y publicaciones académicas

A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy

Rosa, Isabella

The title of the thesis is: A digital marketing plan for a B2B company. Case: Carlo Casagrande & Co Oy. Digital marketing becomes more and more important and trendy all the time for a big branch of companies in different sectors. Therefor it is important for companies to keep on track and don’t remain behind competitor...

Developing DIGITAL Marketing in Small Business

Kasimova, F. (Fatima) · Аgzamov, А. (Аvazxon)

The article examines the role of digital marketing in small business and entrepreneurship, and examines the factors contributing to the development of small businesses.

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Jaymitsinh, Rathod

ETA Marketing Unlimited is a leading digital marketing agency in New York, delivering tailored SEO, PPC, social media, and content marketing strategies to grow your business online.visit : www.etamarketingunlimited.com

Best Digital Marketing Course in NIT 2, Faridabad

durga, gdc

Learn the best digital marketing course in NIT 2, Faridabad, with practical training, live projects, certifications, and placement support to start your digital marketing career.

Development of Digital-Based Service Marketing Management: A Conceptual Framework

Henry Sumurung Octavian · Febry Lodwyk Rihe Riwoe · Hageem Che-Ni

The rapid advancement of digital technologies has transformed service marketing, requiring businesses to adopt innovative, data-driven strategies to enhance customer engagement and competitive advantage. This study proposes a conceptual framework for digital-based service marketing management, integrating insights from...

Conventional VS Digital Marketing Channels for Hydroponic Vegetables in Kendari City, Indonesia: A Comparative Efficiency Analysis

Ananda Maura Aulia Prayugo · La Ode Alwi · Normal Bivariant Padangaran · Haji Saediman

This study analyzes the marketing channels for lettuce (Lactuca sativa) and pakcoy (Brassica rapa subsp. chinensis) in Kendari City, comparing conventional direct/offline channels with emerging digital platforms. A census of 16 hydroponic producers and a snowball sample of 6 marketing intermediaries were used to identi...

Digital Marketing, Product Quality, and Marketing Mix Construct: A Structural Equation Model on Customer Engagement among Coffee Shops in the Municipality of Santo Tomas

Connie Jean C. Rebote · Maria Lhoraine N. Marin · John Mark B. Lazaro · Helaria B. Carmona

Customer engagement is an attachment between a business and its customers, reflecting loyalty, satisfaction, and brand interaction. This study explores how digital marketing, product quality, and the marketing mix influence customer engagement. Data were collected from 200 consumers, with descriptive-causal and structu...

FUTURISTIC TRENDS IN DIGITAL MARKETING

Khushboo Sharma

In our interconnected and fast-paced world, businesses are continually exploring innovative ways to connect with their target audience and promote their products or services. Digital marketing has emerged as a powerful and dynamic strategy, utilizing the potential of digital technologies to effectively reach, engage, a...

IMPLEMENTASI DIGITAL MARKETING OLEH DINAS PARIWISATA KOTA PADANG UNTUK MENINGKATKAN DAYA TARIK PARIWISATA DI KOTA PADANG

Nindy, Aulia Adriati

Bibliometric insights into the evolution of digital marketing trends

Nguyen Minh Sang

This bibliometric analysis aims to delineate the progression of research in the domain of digital marketing by examining 513 English-language articles published in Scopus during the period of 2003–2024. An examination of scholarly productivity indicates an upward trend, as evidenced by the increase in publications from...