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The article considers the essence of the concept of digital marketing, its structure and features in modern business conditions, compares digital and traditional marketing. The main tools of digital marketing are studied, it is noted that there are no universal solutions for the selection of tools, they must be selecte...
internet marketingmarketingdigital marketingdigital channels.
Digital marketing is a modern concept of strategic management based on digital communication channels and ICT to achieve measurable results in consumer interaction. The article analyzes current trends in digital marketing shaped by the digital transformation of the economy and characterizes its key tools. The most comm...
Digital marketing is one of the activities carried out by organizations to improve organizational performance and provide the best service for customers. The use of digital is very important for every organization, including Digital Marketing for Small and Medium Enterprise (SME). The use of digital marketing for SME p...
economics and businesssocial sciences8. Economic growth
Digital marketing menjadi salah satu strategi yang digunakan oleh pelaku usaha karena kemampuan baru konsumen dalam mengikuti arus digitalisasi. Penelitian ini bertujuan untuk menganalisis digital marketing yang dilakukan PT. Gudang Dapur Berkah dan untuk menganalisis kepuasan pelanggan pada pembelian produk melalui di...
economics and businesssocial sciencesS Agriculture (General)
In the article, the concept of digital marketing, types and problems of digital marketing, the issues of increasing the efficiency of marketing services in enterprises through the effective use of the concept of digital marketing were considered in the context of the transition to the digital economy. Conclusions were...
raqamli marketinge-pochta marketingivideo marketinge-mail marketing
PJP Digital is a results-driven digital marketing agency in Pune specializing in SEO, Local SEO, Google Ads, Meta Ads, Social Media Marketing, Website Development and Content Marketing. Explore our services, proven strategies and business growth success stories.
Rohman, Dwi Taufik · Nurlia, Nurlia · Hardinata, Ega · Noor Yudha, Muhamad
This study aims to analyze the influence of digital marketing on the purchase intention of MSME products in Tengin Baru Village, Penajam Paser Utara Regency, with content marketing as a mediator. The method used is SEM-PLS with Smart PLS 3.0, testing the relationship between digital marketing, content marketing, and th...
Purchase Intention Produk UMKMeconomics and businesssocial sciencesDigital Marketing
Abstrak. Sebagian besar perusahaan masih menerapkan digital marketing dan konvensional marketing secara bersamaan untuk mempengaruhi keputusa pembelian konsumen, salah satunya Socolatte Aceh. Tujuan penelitian ini untuk mengetahui ada tidaknya perbedaan yang signifikan dari keputusan pembelian konsumen melalui digital...
Yousef Hchaim Al-Taie · Hussein Muhammad Ali Kashkool
General Background: In the rapidly evolving digital business landscape, organizations must understand customer behaviors and anticipate market trends to remain competitive. Specific Background: Digital marketing foresight has emerged as a crucial competency, integrating analytical, cognitive, and behavioral capacities...
This research paper describes a framework for research in digital marketing that highlights the strategies in the marketing process as well as the effectiveness of the marketing process and impact of different technological tools and social media platforms. Using the framework, we have organized the research methods ab...
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