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Ghanistantiono Dwi · Nuraini Purwandari · Erdiek Ardhianto · Rino Subekti · y 2 más
Goals in the training program This is students of SMAN 4 Bogor have knowledge , expertise and understanding in a way practical in the world of Digital Marketing, especially marketplaces and for to the front Can become a successful digital marketing entrepreneur . As for the materials in activity training This including...
Maksym SHMATOK · Yurii VLASENKO · Svitlana CHERNOBROVKINA · Volodymyr LAGODIIENKO · y 2 más
Purpose: The research aims at a practical evaluation of the influence of digital content marketing in the system of brand management on the examples of small businesses, trading companies and territorial marketing. Methodology: To achieve the aim, the See-Think-Do-Care strategy was used, and a matrix of correlation of...
expensesdigital advertisingcorrelationeconomics and business
The object of this study is the refinement of the conceptual framework for the experience economy in digital marketing. The problem addressed involves the inadequacy of existing definitions related to digital marketing, experiences, the experience economy, and experiential marketing, which complicates their practical a...
Due to changing global market trends and technological advancements, contemporary businesses experience rapid economic and managerial growth. Those that use digital social networks in their marketing show a positive relationship between market orientation and business results. Digital marketing is crucial for companies...
Dhiyah Eloise Rose · John Van Der Merwe · Jack Jones
Digital marketing has become a critical aspect in the marketing strategy of e- commerce companies in the current digital era. This research aims to investigate the impact of digital marketing on brand awareness and profitability of e- commerce companies. A quantitative research approach was employed by collecting data...
The research aims to investigate the nexus between Digital Marketing Capability, Electronic Marketing Orientation, Strategic Agility and the Performance of SMEs. The researcher employed a quantitative research methodology to achieve the study's objective. The population of the study is the SMEs in the Northern Province...
The purpose of this thesis is to create a digital marketing communication plan for InStyle. InStyle is a company, which sells clothes and accessories through their online store and in their brick-and-mortar store located in Savonlinna. The company has thought their target group to be 15 to 25 year old women, who use al...
media and communicationssocial sciencesmarketingdigital marketing
The article is aimed at exploring the evolution of scientific approaches to defining the essence of bank marketing, closer defining the content of the concept of bank marketing in the context of digitalization of the economy, determining the essence and place of digital marketing in the general system of bank marketing...
HF5001-6182marketing strategy of bankeconomics and businesssocial sciences
This article explains the concept of the digital economy, ways to increase marketing efficiency in service enterprises in the digital economy. In addition, the importance of marketing in the modernization of service enterprises in the digital economy, the attraction of new innovative developments to the industry, and w...
material resourcesIndonesiaefficiencyeconomics and business
In today’s highly competitive and digitally-driven marketplace, digital marketing has emerged as a critical growth catalyst for start-ups. This paper explores the strategic role digital marketing plays in enhancing visibility, acquiring customers, and driving scalable growth. It examines key components such as social m...
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